Miss Ant’s earlier post about diamonds reminded me of the new manmade diamonds, which may one day render DeBeers obsolete.
Diamonds are the hardest substance on earth - perfect for lasers and computer chips - so scientists have been trying to replicate their properties for decades. While pursuing those projects, Apollo cofounder Robert Linares accidentally discovered how to replicate gems.
Apollo Diamond now “grows” diamonds in a lab that are virtually indistinguishable from those mined from nature. They have plans to sell their diamonds at Tiffany - at perhaps one-third the cost of mined diamonds. Of course they’re being met with opposition by the only name in the business:
De Beers launched a public relations campaign and an education program for jewelers, all aimed at portraying mined diamonds as real and eternal - and CVD* or Gemesis** diamonds as fake and tacky.
Both Apollo and Gemesis want to market their gems as “cultured diamonds,” taking a cue from cultured pearls. De Beers is fighting that label. “It’s misleading and unacceptable,” says De Beers executive Simon Lawson. “It makes people think (manufacturing diamonds) is an organic process, and it’s not.”
Even highly trained diamond experts find it almost impossible to tell a CVD diamond from a mined one. De Beers is determined to help by making machines that can detect the slightest difference in the way the two materials refract light.
* chemical vapor deposition - the process by which Apollo manufactures their diamonds.
**A Russian company which manufactures yellow diamonds.
An Apollo manmade diamond
Would you care whether or not you had a DeBeers diamond or an Apollo diamond if it were a fraction of the cost and indistinguishable from a mined diamond?
(source: usatoday)
i wouldn’t care. more diamond for meeee!