Several readers have forwarded me an email that says Bloomingdales has started a new cosmetics line called ELF (Eyes, Lips, Face), and they’re selling every product for $1 for a limited time only.

I did a little digging and found out that ELF has actually been around since last year, and was founded by Scott Borba - the man behind the Hard Candy and Neutrogena Men lines. There’s even a disclaimer on the ELF website that says it “is an independent company not affiliated with Bloomingdales or any other department store or national chain.” Must have been one of those pesky internet rumors that got started somehow.
Anyway, ELF’s products are all actually $1 all the time! Eye shadows, lip gloss, mascara, tools, everything! Our readers suggested they’d make great bridesmaids gifts and shower favors. I’ve seen mixed reviews online, but most agree that their brushes are very nice for the price!
The ELF website also has a great looks section where they list the how to and the products needed to create popular looks like the “smokey eye” or “perfect brows” or “fresh face.” At $1 a pop, I’d try the line to experiment with new colors.
Have you tried the ELF line? What do you think?
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