Many of you have suggested that we use “weddingbee.com” instead of just “weddingbee” as the logo on our t-shirts. My mom even called yesterday to tell me the same thing. But we actually have a reason for not using the .com - we want weddingbee to be a brand that extends beyond the website. For instance, when you think of Daily Candy, you think of it as Daily Candy and not dailycandy.com. And one day, weddingbee will venture into merchandise, books, magazines, and more, so it’s important that we be known as just Weddingbee.
Now in regards to the weddingbee logo placement on our t-shirts, readers initially voted in favor of putting it on the back of the shirt. But several of you have mentioned that it would be more inconspicuous that way, and would thus be less advertising for us. We thought about it from a practical standpoint - you’d probably be more likely to wear a t-shirt that didn’t say “wedding” on the front after you were married. And you know we’re all about being able to wear things again after the wedding.
We actually put a lot of thought into all these little decisions, so there is a method to the madness.
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