‘m* not quite sure what it is:

I spied it while driving down Robertson Ave.
Google, my ever trusty friend, yielded these two links:
http://www.buyersservice.com/
http://www.bslhome.com/
It looks like a buying service that allows you to register for such high-end brands ranging from Limoges to Alessi.
About Us
Buyers Service Ltd. is a gift/china store located in Beverly Hills, California since 1975. We provide a large selection of gifts, from the inexpensive party favor to the special anniversary or wedding gift, we have the perfect gift for every occasion.
*Today’s eye, brought to you by Wikipedia.
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