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BIL Bee came across an interesting site yesterday that analyzes website demographics. This is what they have to say about us:
[Weddingbee.com] appeals to an almost exclusively female, college educated, 18-34 crowd, Asian audience.
Here are some interesting details:
I don’t know why we have such a large Asian audience, but we do want to attract as diverse an audience as possible. I guess we’ll need to work harder on that. Anyway, interesting stuff! 
Hmm, how can they possibly know the ethnic make up of the WB readers? Are they judging this simply by the ethnicity of some of the bees? How silly.
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3/5ths right, pretty good. 
I’ve got 4/5. But I’m wondering the same thing as Mary, how does your computer know your ethnicity? Or your education?
I’m very suprised the female to male ration isn’t much higher.
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Do you think readers from Xanga have anything to do with it? Xanga’s users are primarily Asian, right?
i got 4/5, though i cover two ethnic groups in one shot. talk about multi-tasking i would love to hear about their data collection process.
Let’s see…
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Unless you count just my income in which case it is
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But since I live with fiance I’m calling combining ours for yearly household income….
Also, I’m not too suprised that there are more women then men - it’s a wedding site. Also, the age range makes sense as that is the age range that the highest number of women are getting married in.
As for college education, that may make sense for the following reason:
A woman with a college education is more likely to be in a position where she has access to the internet during the day at a desk job than one who is not.
*disclaimer - I’m making a generalization, there are of course exception and I’m not a professional statitian!*
interesting…..
i’m glad your bloggers are diverse though!
Guess I’m not your average reader but I still love the site! I’m 39, Hispanic, and am lucky enough to be in a profession where I make a good salary. My fiance is European and 40 & we have both gotten great tips from Weddingbee - just goes to show you that you are attracting some diversity…
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I definitely think the huge Xanga following is the reason for the Asian representation. But with the new, more diverse Bee Bloggers, I am sure it will expand beyond that!
I think that most of the readers are probably pretty diverse but most of the bloggers are Asian (including most of the new bloggers just added) so it makes sense that it would appeal to a higher then average Asian crowd.
The website says it uses panels- basically, they start with a group of people for whom they already know this information, and then track their browsing. This is used for information like gender, age, income, and race. http://www.quantcast.com/our-estimates.jsp
Additionally, they track information based on what they can tell from overall internet hits (this type of information is usually made available by websites to advertisers)- number of hits, and the geographical origin of those hits. (It is possible they are considering hits that are actually from within Asia and including this in their analysis, but hard to say.)
Hope this helps!
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I’m older, make more money, not Asian, but I am female and college educated (more than, in fact.) I think the important part is that I’m planning a wedding!
Ooo this is fun. I’m a yes, yes, no, no, yes. So interesting. I would be interested to see if there are similar number for Style Me Pretty or Something Old Something New.
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Mrs. Bee, New York Age and Occupation: 29, Weddingbee Publisher Fiance's Age and Occupation: 33, Internet Engagement Date: May 7, 2004 Wedding Date: March 5, 2005 Venue: Westside Loft, New York About Me: Yes, my name really is Bee! I love my blogging, wikis, and tabasco sauce!
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