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Mrs. Cupcake, Philadelphia Age and Occupation: 27, Graphic Designer Fiance's Age and Occupation: 29, Construction Project Manager Engagement Date: February 10, 2007 Wedding Date: September, 2008 Blogging Since: December 7, 2007 Venue: The Desmond Hotel in Malvern, PA About Me: Mr. Cupcake and I hit it off at a Halloween party and immediately began a long-distance relationship. After two years, he moved to my neck of the woods, and a year and a half after that, he proposed at the “place we fell in love.” I am a true perfectionist who enjoys designing and creating more work for myself, so wedding planning is my perfect outlet. Mr. Cupcake and I are both old souls, and we hope to weave that aspect of our personalities into our wedding day.
About Mrs. Cupcake

Inside the Cupcake Invitations

August 13th, 2008 @ 10:56 am by Mrs. Cupcake

part one: And… They’re… OFF!

Thank you all for the generous and wonderful compliments on our wedding invitations. It is nice to know that all of my hard work didn’t go unnoticed!

After I posted about our invites, I realized that I forgot one of the prettiest parts: the calligraphy! This part I cannot take credit for, as this was again done by a talented colleague. Here’s an inside look. (I even had the calligrapher do a 100% fake address so that I could show her handiwork in all its glory here on Weddingbee!)



The white ink really pops on the teal envelopes, and ties everything together. I love how the flourishes in the lettering emulate the flourishes in the Albemarle font that I used for our names.

Many of you had questions about the invitations and the process, which I tried to answer in the comments of my last post, but I promised to elaborate in a follow-up post as well. Below are some of the questions I received along with their answers. Please continue to ask if I have missed anything….

Sara asked: how do you get the die cut on the teal layer for the invite? are there vendors that do that for you? or can you purchase some sort of implement to do it yourself?

Answer: the die-cut was coordinated by our engraver. Basically, I sent them the Adobe Illustrator file with the invitation laid out so that a die could be made with the shape that I created. After the dotted-line grid pattern was flat-printed on the teal layer and our wedding date was engraved in the top left corner, the paper was then die-cut with the scroll shape in the correct place. The white layer was engraved with our wedding information, and then layered underneath the teal die-cut layer before everything was die-cut one final time at the final size (5.5″ x 8.5″) with rounded corners. Any professional printer that you work with should have a resource for die-cutting and be able to assist you or point you in the right direction.

mdarrah asked: I am loving the detailed info in the tri-fold. What info did you put in there? Is that all directions and hotel info? (if so - WOW you have some uber informed guests!!)

Answer: the 3 inside panels of the tri-fold have directions to the church (from several points) and directions to the hotel/venue from several points. Yes, people can use Mapquest, but as a professional wedding guest myself, I always appreciate directions with clear landmarks to ensure that I’ll get there on time! The outside panel (aside from the cover) included hotel information. This same information was also included on the save the dates we sent out in February, but it definitely didn’t hurt to include it again. Our room block has seen quite an increase in bookings since the invites went out!


Arvee asked: What’s the font you used?

Answer: the flourishy font used for our names, “celebrate,” etc. is called Albemarle Swash. The secondary block/serif font I used is called ITC Souvenir.

misssweetart asked: Where/how did you get those envelopes? I love the shape of their flap.

Answer: the envelope flap that has the curve to it is actually the trademark custom flap that my company uses on all of its envelopes. We use it for all of our invitations and stationery. However, we do not stock envelopes in the teal color that I wanted, so I ordered the paper from one of our paper vendors at work and had the envelopes custom cut and scored by our envelope converter. They were then sent to my engraver to be engraved. They came back to me looking like this:


…and I had to put them all together with double-faced tape. This also meant that they didn’t have the glue on the flaps for our guests to be able to seal the response envelopes, so I had to apply this remoistenable envelope glue to all of them (which definitely worked, as all of the response envelopes that have been pouring in have been sealed tightly!). This project was probably the most annoying, considering I had to put together all of the outer and response envelopes and apply the glue to all of the response envelopes. (The outer envelopes didn’t need the glue since I could seal them myself any way I wanted to.)


Miss Cookie asked: Who assembled the envelope liner?

Answer:
the envelope liners came printed, die-cut and scored from our printer, but I lovingly (and annoyingly!) inserted and taped them all into place. Another painstaking project that took way longer than I thought it would.

puffykins asked: i like the image of the istockphoto that you have – do you know if i order it, whether i can use that in Microsoft Word? do you the name of that istockphoto image u used?

Answer: I am pretty sure you need a vector-image editing program (such as, but not limited to, Adobe Illustrator) to make use of iStock vector images, but perhaps someone else can correct me? I think the iStock website tells you somewhere, and I know that there are other (less expensive) options than Illustrator out there! The image file number (if you do a search) is 5490598. It looks like this when you download it:


The edges line up so you can copy and paste the image multiple times and make a seamless pattern, and I (obviously) adjusted the colors, as well! When I found the image I knew it would fit the vision I had for our envelope liners, even though the colors make it look completely different in the preview.

Nada asked: i’ve always wondered how non-pocketfold invitations hold the extra cards? Do you just place the rsvp and the trifold in the big envelope?

Answer: the rule I followed is smallest piece in the front to largest piece in the back. MOH Nicole lovingly stuffed all of our invitations, and you can sort of see in the photo below how she has everything stacked in her hands: 1) the response envelope with our address facing out, with the response card tucked under the flap; 2) the “celebrate” reception card; 3) the directions insert; and 4) the invitation.


Here’s another shot that helps you to see what the final piece looked like before it got all sealed up:


Although I appreciate the convenience of a modern pocket-fold that holds all of the pieces together, I still love a traditional stand-alone invitation, and the guests won’t lose any of the pieces if they keep their pretty envelope around :-)

bugaboo asked: I love that design around all of the writing. Is that a vector image also?

Answer: the scroll shape that I used on the response envelopes and celebration card (which emulates the die-cut part of the invitation), as well as the flourish artwork around our wedding date, is all vector artwork that I created in Adobe Illustrator. I had seen some similar images that I liked and I used those as inspiration to create my own shape. The dotted-line grid on the invitation is something I put together in Illustrator, as well.


Nicole R. asked: Do you have a cost break down of how much everything cost?

Answer: I wish I had a clear answer for you, but since I was able to make use of a lot of my work resources, no number I give you would be a fair representation of what these invitations “should” have cost. Basically, to be honest, I never could have afforded these invitations if I were a paying customer! I did pay for all of the teal paper, the envelope die-cutting, the calligraphy, and the custom stamps. All of the teal cover weight paper and the envelope die-cutting (including outer envelopes, response envelope, and thank you envelopes) ran me around $600. The calligraphy for 127 invitations was just over $300, and the stamps were about $350 (for 140 $1.34 stamps, 140 $0.42 stamps, Zazzle’s custom stamp fees and shipping).

The engraving, additional papers and labor were generously donated to me by the engraver who I work with on a daily basis. To me this is priceless, but in reality probably would have cost several thousand dollars. I know this is not a reasonable invitation budget for most brides, and for the favors that were done for me I am extremely grateful.

I hope that all of this info helps to give you a little insight into what went into our invitations! Because I’m still a little obsessed with them, here’s that invitation glamour shot, one more time:

30 Responses to “Inside the Cupcake Invitations”

1.
E says:

These are so beautiful!!! I wish I were this creative!

Can you share the name of the calligrapher? The writing is gorgeous!

2.
MagPie518 says:

Cupcake, who did the calligraphy? :-)

3.
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Miss Cupcake says:

The calligraphy was done through my company Louella Press and sister company Two Paperdolls…. we do everything from start to finish!

4.
Starry-Eyed Barefoot Bride says:

1st of all - Ms Cupcake - you ROCK for/at answering questions!! Thanks.
2nd of all - Your calligraphy is beautiful! And you are so very right - the white pops against the teal. I normally think calligraphy is a bit blah or wasteful or just doesn’t make nearly the impact that everyone thinks it does… but WOW!! I love yours!!!

5.
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Miss Pomegranate says:

Amazing. All of it. It’s sooo gorgeous - I fully understand why you are obsessed with it!

6.
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Mrs. Canary says:

::DROOL:: Those are amazing cupcake!!! I love the color combination and the calligraphy. Nicely done!

7.
HumarockBride says:

Wow, your invites are beautiful — and the work done by your company is gorgeous!! Can we get a discount if we mention your name?! :P

8.
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Mrs. Penguin says:

Miss C, you’ve upped the ante so high, I don’t know if another invite will ever top yours, ever! So sweet of you to answer all these questions!

9.
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Miss Hot Cocoa says:

Sigh. I am pining away for these invites right now. Piiiiiinnnnneee ….

10.
Megs08 says:

I am in awe right now. Absolutely stunning!

11.
RachelDear says:

I’ve been trying to learn the basics of calligraphy to do our invites and STDs, and am wondering if you know what sort of ink she used to get such a beautiful white against the blue. Is it goache? Or ink?

Thank you!

12.
Susan says:

Beautiful!

Re: the question asked by puffykins: A free alternative to Illustrator is the Gimp (http://www.gimp.org/). It isn’t as feature-rich as Illustrator, but if all you need to do is resize a few things, play with layers, and change some colors, it should give you everything you need. Plus, you can save files as PhotoShop or a bunch of other types, so if you want to send the resulting image to a printer, you should be able to find a file type that will suit everyone.

13.
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Mrs. Toucan says:

I just had to tell you again - from start to finish, these invitations are beautiful!!!

14.
lou says:

Thanks for all the details - really helpful.

And the calligraphy is beautiful - normally I think invitation calligraphy just looks messy and/or illegible, but yours look great.

15.
mdbride says:

What program did you create the tri-fold in? That is a great idea. Do you mind sharing a template of it?
Thanks!

16.
rzblna says:

Sigh. They are so beautiful.

17.
Linzerella says:

Again … so beautiful. Such a wonderful keepsake for your guests and hubby-to-be.

18.
KateMW says:

They are truly amazing. I just knew you had to be a professional, because I could never make anything that cool! I love them!

19.
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Mrs. Corn says:

Thank you for being so forthright about the cost of the invitation suite. I think it is difficult to get an idea of what something like this costs, and it is nice to see a realistic representation of the price of beautifully designed invitations with thoughtful details on quality paper.

20.
Littlefoot says:

to sum up in one word…beeeeauuuutiful :)

21.
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Mrs. Flamingo says:

Awesome work Cupcake. Its beautiful!!!

22.
Laura says:

Your invitations are just incredible. As a graphic designer I’m both in awe and totally impressed. I’m a huge fan of Louella Press and the amazing work that comes from there. I would love to work at a design shop of that caliber. If only!

Just lovely. :)

23.
MsPopcorn says:

the calligraphy is beautiful! what writing implement did she use?

24.
bsquared says:

Wow. Louella Press, eh?! I coveted the vintage wrangler invites on your site. And your personal invites are equally beautiful. Fantastic job!

25.
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Miss Cupcake says:

@Mrs. Penguin: Awww shucks, I’m blushing…..

@RachelDear: That is a great question. I am not 100% sure, but I am MOSTLY sure that she uses ink. I will see if I can get more info!

@Susan: Thanks for passing along that info! I’m so Mac/Adobe based that I don’t even know what else is out there sometimes :-)

@mdbride: I laid out the tri-fold insert in Illustrator, out of habit, but I probably should have used InDesign since it is more text-heavy. However, you could lay something like this out in any program as long as you split the document into 3 equal panels and lay the panels out to form a tri-fold with a cover when completed. I don’t have a template, but let me know what program you’re working in and I will try to help!

@Mrs. Corn: Thanks, Corn. I don’t want to mislead anyone to believe that these are totally affordable on any budget, and I still spent a good amount on them even WITH all of the generosity of my colleagues, but hopefully people may be able to see the quality that comes along with higher cost.

@Laura: Geez, I’m blushing again! Thank you :-)

@MsPopcorn: Again, not totally sure, but I will look into that!

26.
bugaboo says:

truly the most breathtaking invites. I keep showing everyone I know. Thanks for sharing!
And thanks for taking the time to answer so many questions ( including mine!) :)

27.
krys says:

nicely done. I tried to take advantage of resources as well. Being a graphic designer, I convinced one of our printers to print all the components for $50. I got my Carnival Coco stock for free as sample sheets from the mill, and payed $100 for the rest of the paper (going through my favorite rep!) It took over 12 hours assembling everything, lining the envelopes and hand addressing the envelopes, but it was all worth it :)

kudos to you - they are beautiful!

28.
Inspired Goodness says:

Hands down, the purtiest invites EVA!!

29.
Rachel says:

Miss Cupcake - don’t know if you’re still reading this comments at all or not, but just out of curiosity - does your company do envelope conversion, or did they just do it for you? It’s a very long story, but I created my own letterpress invitations and am having a very difficult time finding envelopes and am considering turning to conversion, but I haven’t yet found a company that will do a short run at a reasonable price. Thanks!

30.
Andrea says:

Mrs. Cupcake,
These are BEAUTIFUL! Will you be selling the scroll frame? I would love to buy it.


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Mrs. Cupcake Mrs. Cupcake, Philadelphia Age and Occupation: 27, Graphic Designer Fiance's Age and Occupation: 29, Construction Project Manager Engagement Date: February 10, 2007 Wedding Date: September, 2008 Blogging Since: December 7, 2007 Venue: The Desmond Hotel in Malvern, PA About Me: Mr. Cupcake and I hit it off at a Halloween party and immediately began a long-distance relationship. After two years, he moved to my neck of the woods, and a year and a half after that, he proposed at the “place we fell in love.” I am a true perfectionist who enjoys designing and creating more work for myself, so wedding planning is my perfect outlet. Mr. Cupcake and I are both old souls, and we hope to weave that aspect of our personalities into our wedding day.