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Mrs. Bee, New York Age and Occupation: 29, Weddingbee Publisher Fiance's Age and Occupation: 33, Internet Engagement Date: May 7, 2004 Wedding Date: March 5, 2005 Venue: Westside Loft, New York About Me: Yes, my name really is Bee! I love my blogging, wikis, and tabasco sauce!
About Mrs. Bee

PRO: Branding Weddingbee

July 15th, 2009 @ 10:54 am by Mrs. Bee

I’d always been enamored with the Daily Candy illustrations because they were so iconic — as soon as you saw them, you instantly thought Daily Candy.  I wanted similarly iconic graphics for Weddingbee, so I scoured the net for a graphic designer until I came across the work of Paige Pooler, whose cheery, girly work instantly resonated with me. We worked together on the bride illustration until it had that perfect fun, friendly vibe that I envisioned for Weddingbee.

With the bride ready to go, I came up with an idea that I think has largely shaped Weddingbee’s brand to date. Instead of using our bloggers’ actual names, I decided that each author would blog under a character handle. Since my name is Bee, I would be Mrs. Bee, and our initial authors would select another character within the bug generation.

Working with a very limited budget at the time, I purchased the following illustrations off istockphoto for about $2 each.

PRO: Branding Weddingbee :  wedding pro Ladybug.jpg PRO: Branding Weddingbee :  wedding pro Caterpillar.gif PRO: Branding Weddingbee :  wedding pro Firefly.jpg PRO: Branding Weddingbee :  wedding pro Ant.jpg PRO: Branding Weddingbee :  wedding pro Butterfly.jpg

Using characters like Miss Ladybug and Miss Caterpillar has served many purposes: 1) it allows bloggers to maintain some anonymity because they don’t use their real names, 2) it’s much easier for our readers to remember Miss Ant rather than Jane, especially when you have 25+ bloggers at any given time, 3) our bloggers really identify with the character they select, and 4) it adds to the fun Weddingbee brand.

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Mrs. Bee
Mrs. Bee

Mrs. Bee, New York Age and Occupation: 29, Weddingbee Publisher Fiance's Age and Occupation: 33, Internet Engagement Date: May 7, 2004 Wedding Date: March 5, 2005 Venue: Westside Loft, New York About Me: Yes, my name really is Bee! I love my blogging, wikis, and tabasco sauce!

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