How to be a Google Search Champion: Wedding Dress Edition

I have a love/hate relationship with Pinterest.

Love: 100 wedding dress pictures all in one spot, and easily accessed from my phone or any computer.

Hate: pictures that are linked to a Tumblr or a knock-off dress site that gives me no info on the real dress!

I’ve been pinning every kind of dress shape and style onto my board “Dresses—All Shapes & Styles.” (I know, you’re trying hard to keep up with my wit.) The plan is to show them to Sphinx to gauge his interest in wedding-dress styles. I’m pinning all kinds of dresses to throw him off the trail of what I’m really zeroing in on—but here’s what I do when I find a dress that is worth the effort to get more details!

Say I’m scrolling through Pinterest on my phone and come across this dress:

Lace wedding dress

And I love it! But the caption just says “perfect wedding dress!!” And the link leads me to a dead end. So what do we do? Reverse search that dress!

Go to Click on the images tab. And instead of typing something in, press the little camera button in the search bar.


You can upload the picture if you save it (which I have had better luck with) or use the picture URL. Sometimes when you take a picture URL from Pinterest it isn’t able to be searched. Go figure.


And Google will use its magic to search for that picture on the internet, and here’s what we get:


How amazing is that? It’s also a sign that computers are going to take over the world, but let’s ride this while we can!

Google says the dress is the Wtoo “Natalia” by Watters. And sure enough it is! And I can use the Watters site to see if there are any stores near me that carry the Wtoo line. Win!

But let’s take that one step further…how much is this dress? And one picture isn’t very helpful. I want to see more!

My advice is to look up the exact dress or the Wtoo brand on a site like or Even if you don’t use those sites to buy, you can see what the listed “retail price” is. And chances are, a used dress will have pictures from the wedding in the listing.

Looks like “Natalia” went for around $1,100 retail, so now I know if that’s inside or outside of my budget before I even hit the salon.

And that’s it! I have some more pictures of a dress I’m interested in, and I am prepared for the price of it.

Of course, some dresses are not as easy to track down as others. When they are pictures of real brides in a dress, it is harder to find the name or style number. But I have found that if it is a popular pin, some bride out there has already asked about it, and you can find the answer!

I also like to use to get an idea of the overall price of a designer’s line. Now I know whether or not to include that brand in my dress search, along with salons that carry that brand.

Remember to consider the separate lines by one designer. A “couture” line might be more expensive than the regular “bridal” line. And a line like Wtoo is the cheaper option by Watters.

I hope this helped you! I’ve obviously been using this in my wedding-dress search, but I also have used it successfully in other internet fashion emergencies!

All personal screenshots, except the dress from


Mrs. Pyramid

New Orleans, LA
Wedding Date:
May 2014
Gondola Wedding Dress Reveal
Bamboo for Two: A Twirl and a First Look
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  1. Member
    sarap2012 1753 posts, Buzzing bee @ 7:27 am

    That dress was always at the top of my list but unfortunately I never got to try it on!

  2. Member
    superduperbrit 2466 posts, Buzzing bee @ 7:34 am

    That was the dress I had to try on to know that my dress was the one because that was my favorite online. <3 It was the runner up for me! Gorgeous dress!

  3. Guest Icon Guest
    ATLady, Guest @ 7:50 am is another good resource. They don’t have EVERY designer, but they have list price for a lot of them!

  4. mstreasure Member
    mstreasure 1655 posts, Bumble bee @ 8:47 am

    Nothing drives me crazier on Pinterest than finding something I like without a source, and that dress is EVERYWHERE on Pinterest without a source!

  5. Member
    In the media 1565 posts, Bumble bee @ 10:52 am


  6. Member
    mrscam24 114 posts, Blushing bee @ 5:34 pm

    I did this CONSTANTLY using pinterest and google…They’d always be $10,000 dresses from designers overseas, lol :( Natalia was at the top of my list too. When I tried it on, it was plain ‘ol boring and the picture was way prettier than it was in person. So disappointed. Ended up getting the Olivia, which was NOTHING I ever pinned in all of my searching prior to dress shopping (and half off at my local bridal salon)!

  7. Member
    sparklebee2014 128 posts, Blushing bee @ 5:57 pm

    I’ve used this method so much recently. Great tutorial!

  8. mswaterfall Member
    Mrs. Waterfall 1403 posts, Bumble bee @ 1:32 pm

    Great tips, I’m sure they will be really helpful to brides in their searches!

  9. Member
    Kaenja 7 posts, Newbee @ 9:50 pm

    Thank Youuuuuuuuuuuuuuuuuu! This works. Never would have guessed.

  10. pyramid Member
    Mrs. Pyramid 104 posts, Blushing bee @ 12:28 pm

    @Mrs. Treasure: it starts getting bad when you just recognize the models from different brands and you can figure it out from there!
    @MrsCam24: Yea, there were a LOT of overseas dresses that you can’t really buy – a lot of ones in Australia seem to be gorgeous haha
    @Kaenja: aaw you’re welcome, glad it helped!

    @ATLady: cool! I might have to check that out for bridesmaids dresses, since we’re still in the middle of that!

  11. Member
    daniellekira 573 posts, Busy bee @ 1:57 pm

    Great way to find dresses, clothes and anything else on the internet. Did not know that. Gorgeous dress.

  12. Guest Icon Guest
    Anggela A, Guest @ 6:19 pm

    Thanks for the info, had no idea.

  13. Member
    Ejbahn 18 posts, Newbee @ 11:21 pm

    FI showed me this a long time ago, saves from a lot of headaches.
    @ATLady: This site is fantastic, and an added bonus for me a great local store (I’m in St. Louis). I promise you if you were to ever order from them they are a legit resource!

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