Spring 2012 Wedding Trends: Affordable Wedding Gowns

Finally, some new wedding trends that are actually affordable for the average bride! Kate from Project Wedding highlights her fave Watters and Wtoo gowns and, as a bonus, plops them into breathtaking inspiration boards for all of us in need of some spring awakening!

Take it away, Kate!


When my dear friend Mrs. Penguin asked me to write up a little fashion post for WB—first, I was totally delighted. Second, I wanted to show off some bridal fashion that isn’t a bazillion dollars. Don’t get me wrong, I (reallllly) love a couture gown just as much as the next girl. But the reality is that most gals are on a budget. With the average wedding budget in the upper $20Ks, that leaves under/around $2,000 for a dress. Enter Watters (or Wtoo, of course). With dresses that are around that price point or below, a bride can slip into a gown that has gorgeous and fashionable written all over it and stay within her budget. Thank goodness! All right…enough gushing about why I’m a fan. Here are three of my favorite dresses from the most recent collection (in stores now)…and some pretty styling ideas to go along with them!

1. A fresh, peachy palette to complement the Olivia gown by Wtoo:

Images clockwise from top left: 1. Olivia gown by Wtoo Brides / Photo via Firstview 2. Photo by Millie Holloman via Style Me Pretty 3. Photo via Martha Stewart Weddings on Snippet & Ink via Lover.ly 4. Olivia Gown by Wtoo Brides / Photo via Firstview 5. Photo by Jodi Miller Photography via The Bride’s Café 6. Photo by Pobke Photography on Style Me Pretty 7. Photo by Michelle Walker on Snippet & Ink 8. Photo via Bridal Musings 9. Photo on Snippet & Ink / Escort card by Rebecca Thuss / Photo by Amy Neunsinger 

2. Rich blues and olive branches, inspired by the very Grecian gown, Alexia, by Wtoo:

Images clockwise from top left: 1. Alexia Gown by Wtoo Brides / Photo via Firstview 2. Photo by Meg Smith via Snippet & Ink 3. Photo by Joshua Caine via The Bride’s Café 4. Photo by Clare Barboza on Snippet & Ink 5. Photo by Lane Dittoe 6. Alexia Gown by Wtoo Brides / Photo via Firstview 7. Photo by Meg Perotti via Style Me Pretty 8. Photo by Clary Photo via Project Wedding 9. Photo by Sarah Ainsworth via The Wedding Chicks

3. A romantic garden party for Watters’ Napa gown:

Images clockwise from top left: 1. Napa Gown by Watters / Photo via Firstview 2. Photo by Elizabeth Messina via Brides.com 3. Photo by ngg studios via Project Wedding 4. Photo by Elizabeth Messina on Snippet & Ink 5. Photo by Elizabeth Messina 6. Photo by Elizabeth Messina on Inspired By This 7. Photo by Half Orange Photography on The Wedding Chicks

All-righty, that’s it for now. Kisses to y’all.

What do you guys think? Would you wear any of these affordable gowns?

You can catch me over on Project Wedding, on our blog, and doing the Twitter thing, the Facebook thing, and the pinning thing. Oh, and we’ve got a ton of bridal fashion here.

Photo by David Wittig Photography

I started working in the wedding industry over a decade ago. For several years, I was immersed in bridal fashion—working closely with designers and indulging in the decadence of bridalwear. I joined the Project Wedding team in 2008 and have since fallen in love with the entirety of the creative planning process. I think the most extraordinary wedding celebrations are infused with the unique values and personalities of the bride and groom. Sharing inspiring weddings is the best part of my job. Things I heart: people in love, yoga, 72% dark chocolate, Claire Pettibone wedding dresses, the color orange, and yummy vegetarian food.


Follow the entire series of Spring 2012 Wedding Trends!



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  1. Member
    ddavila2001 611 posts, Busy bee @ 1:10 pm

    Love these color palette inspiration boards- so pretty! I think with all the capsule collections that designers do these days partnered with low/mid & upper tier priced collections, like Watters & Wtoo, it makes it easier and affordable for anyone to have great, personalized style on their wedding day. A little creativity and you can make your wedding YOURS. There is nothing I dislike more than a cookie-cutter wedding!

  2. Guest Icon Guest
    vanessa, Guest @ 3:19 pm

    Maybe it is just me but my whole budget is five grand including the honeymoon. So while these are beautiful they are still out of our price range for my dress which is $300-$500.

  3. Member
    HeathenSwan 779 posts, Busy bee @ 6:47 pm

    I’m with Vanessa with the $5k budget, and the $500 dress budget. The second dress is beautiful, but still too rich for my blood. Lovely ideas, either way.

  4. Guest Icon Guest
    kristie, Guest @ 4:36 pm

    these are just gorgeous! I especially love the duck egg blue with soft blush… swoon…

  5. Guest Icon Guest
    Toronto Bridal Show and Bridal Competition, Guest @ 8:55 pm

    Awesome creation and designs.I love this post especially the presentation of every things like cakes,wedding dresses and interior designs with watters.The wedding cards are also shows various attractive design with loving font.

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