Let’s face it—if you’re running an Instagram account that’s not for personal use, you keep a close eye on the numbers. Whether you rely on the platform to drive sales for your wedding-based business or traffic to your lifestyle blog where you just shared your engagement photos, the aim is the same: you want eyes on the posts and thumbs to hit that follow button. While what qualifies as a large number is different from one user to the next, there’s a few ways you can concentrate your efforts to attract more followers than you currently have. From posting regularly to engaging with users, here’s how to get those numbers up.
1. Post Beautiful Pictures
Since the basis of Instagram’s platform is photo sharing, your photographs should be worth looking at if you want to attract potential followers. Now, this doesn’t mean you have to be a professional photographer or that you need to hire one, but it’s worth investing some time into improving your photo skills. Take advantage of the incredible camera on your phone and learn how to use it well in different lighting and settings. Study how to compose a pleasing image. (Don’t know the rule of thirds? You have some work to do.) Look to accounts you enjoy following for photography inspiration and determine what it is that draws you to their photos so you can do the same.
2. Find Your Voice and Engage With Other Users
They say a picture is worth a 1,000 words, but we beg to differ (just a bit). While photographs can be the main draw on Instagram, don’t forget to utilize the caption portion of each picture you post. In fact, for some successful Instagrammers, what they have to say in the caption draws more followers than the image above it. Telling your story in the caption gives you a personality and increases the chance of a viewer connecting with you on a personal level and clicking that “follow” link. Along these lines, it’s important to maintain your voice in the social community by interacting with users. Comment on accounts you like with something positive, educational, or inspiring. Add value to the community you’re in (fitness, travel, mom life, self-help) and you can naturally attract the numbers you want.
3. Post Often
To increase your Instagram following, you need to post a lot. Think about what “a lot” means to you and double that. At least once a day is necessary, if not more. The point is that you want to saturate the community you’re trying to establish yourself in. It’s obvious–but the more you post, the more likely it is that someone will find your photos, like what they see, and follow you. Along these lines, research when your potential users are on the app. In general, people visit social media accounts in the morning before working hours and in the evening after working hours. To increase the chances of someone finding your account, you may not want to post every day at 3 in the afternoon when most people are in the office or picking the kids up from school.
4. Use a Social Media Specialist
If you’re still stumped as to why your numbers aren’t increasing, you may want to consider enlisting professional help. Instagram growth service companies like Social Network Elite can increase your following without buying followers or posting on your account on their own. They essentially do the networking on Instagram for you, which is perfect if you’re short on time or manpower. Wedding Bee’s Instagram account followers increased by 116% within a month of working with the company! The encouragement of seeing those numbers go up can give you just the momentum you need to stay in the Instagram game.