In 1947, copywriter Frances Gerety changed the world with four simple words: “A diamond is forever.” Her work became part of De Beers’ 1948 ad campaign, and it solidified the public’s belief that a diamond ring is the only way ... read more

Although some people use the terms “engagement ring” and “wedding ring” interchangeably, the two are not the same. An engagement ring signifies an intent to be married, while a wedding ring is only worn after tying the knot. The history ... read more

Diamond rings no longer have to be colorless, white dazzling baubles. While still dazzling, colored diamonds—like blue, green, yellow, red, and purple—have been increasing in popularity when it comes to saying “I do.” You might think colored diamonds are fancy, ... read more

Your partner got down on one knee and surprised you with the most beautiful ring. You said yes. They slipped the dazzling bauble onto your finger and…it didn’t fit. Hey, it happens! Sometimes you can plan the perfect engagement moment ... read more

If you’re shopping for your wedding band or trying to find the perfect engagement ring to propose with, you might feel a bit overwhelmed. There are so many options these days that it can make anyone’s head spin. Sometimes, it ... read more

The love of your life got down on one knee. They pulled a small jewelry box from their pocket. They asked that fateful question: “Will you marry me?” And, of course, you said yes! Congratulations! You are officially engaged—and that ... read more

At last! The moment you’ve been waiting for has come—the love of your life proposed! You’re dying to say “Yes!” The only problem is, you don’t love the ring. So…now what? Receiving an engagement ring that isn’t what you expected ... read more

An engagement ring is a big purchase that takes quite a bit of thought and planning. Usually, this ring has a large price tag and it undoubtedly will become a treasured memento. As you’re debating where to buy this special ... read more

It used to be that men would opt for a simple metal band as their wedding ring. Now, things are changing. Modern grooms are putting more thought into their wedding bands, finding it important to get it right. After all, ... read more

Just when you got over the stress and excitement of choosing the perfect engagement ring, surprise! Next comes selecting the perfect wedding band that will complement the bride’s sparkling new rock. Similar to the arduous task of selecting the most ... read more