SOCIAL MEDIA PRESENCE
Burger King trolled McDonald's Fb comments with replies hawking free Whoppers The campaign by Danish ad agency Big brother Grey highlights BK's own customer service pledge. Burger King's efforts to troll compete with McDonald's have also been constantly creative in recent years, whether it's offering customers one-cent Whoppers when they're near a McDonald's or teasing its opponent over its association with clowns. The latest hard work, via Denmark, highlights buyer program by replying to help McDonald's customer complaints with the brand's Facebook webpage. The effort, through firm Uncle Grey, saw Burger King write personalized replies to over a thousands of consumers who had kept customer service-related comments with the McDonald's Twitter webpage over the course of last Thursday night (Sept. 24). For every of these people, the brand provided apart a voucher for some sort of flame-grilled Whooper, through the link presented in the BK reply. Often the stunt is designed to spotlight the truth that Burger King Denmark now claims that every person gets a remedy within forty-eight hours independently Facebook page. It furthermore says this will answer any person because far back in period like Facebook allows. “Customer service is a huge part of the total guest experience and we all haven’t been doing a good enough task within taking care of our own attendees on-line. When addressing 버거킹 of we realized presently there are even even more burger fans out there that will deserve some sort of reply. We all did what we may to help you out, hoping quite a few fire grilled Whopper love can assist make things much better all over again, ” says Daniel Schröder, Marketing Director, Hamburger Full Sweden and Denmark, in the statement.