In 1947, copywriter Frances Gerety changed the world with four simple words: “A diamond is forever.” Her work became part of De Beers’ 1948 ad campaign, and it solidified the public’s belief that a diamond ring is the only way to propose to someone you love.
But these days, Gerety’s slogan seems to have lost its luster. The rising cost of diamonds (as well as the cost of weddings in general) has led young couples to look for alternative gems to adorn their engagement rings. Today’s fiancees wear diamonds, sapphires, rubies, and much more. If you’re looking for a beautiful diamond alternative, one great option is a moissanite stone. This silicon carbide mineral is fast-becoming a popular choice in the engagement ring industry—and here are a few reasons why!
1. Moissanite Is Cheaper Than Diamonds
Whether or not we want to admit it, cost is a major factor in all of our purchasing decisions. This is particularly true for engagement rings; the average ring costs around $6,000, which is hardly a small chunk of change! If you or your partner are planning to spend that much, you’d better be getting your money’s worth. Moissanite rings offer immediate cost savings compared to a diamond. While a one carat diamond may cost around $5,000, a moissanite stone of the same size will cost only $1,000—a fraction of the price!
What could you and your sweetheart do with that extra $4k? Go on a honeymoon? Zhuzh up the wedding decor? Put it towards your first home? Buy an even bigger moissanite stone? The possibilities are endless, and they’re all going to make your married life that much sweeter.
2. Moissanite Is More Ethical Than Diamonds
Today’s young people tend to be much more environmentally-conscious than generations past. They are concerned about the state of the environment and ethical business practices, and this mindset has led many young couples to rethink how and where they spend their money.
For years, the diamond industry has been fighting against a slew of bad PR. We’ve all heard the horror stories: child labor, conflict diamonds, and unethical mining that causes far more harm than good. While the United States banned the import of “blood diamonds” in 2001, the stories of suffering and violence have caused many people to sour on the diamond industry.
Moissanite is an ethical, eco-friendly alternative to diamonds. While the mineral does occur naturally (it was originally discovered in Arizona in the 1890s), most moissanite is lab-grown. This eliminates the carbon footprint caused by mining practices—and removes the need for back-breaking labor found in some diamond mines.
3. Moissanite Is Built to Last
Your engagement ring will go through a lot during the course of your married life. Daily activities can cause lots of bumps and bruises, and you need a stone that can stand up to all you do each day. In fact, this is part of the reason why diamonds have been such a popular choice; they are especially hard, which makes them strong enough to withstand everyday wear.
Diamonds are the hardest known mineral on earth. They score a 10 on the Mohs Scale of Hardness. However, they are not the only stone that can handle everyday wear and tear. Moissanite has a hardness score of 9.25, which puts them just behind diamonds in terms of durability. A moissanite ring will last for years—and look just as beautiful as it did on day one.
4. Moissanite Is Extra Sparkly
I know what you’re thinking: Sure, moissanite has its benefits—but is it as pretty as a diamond? I get it. Every girl wants to have that gorgeous rock on her finger. And I have good news: not only is moissanite as pretty as a diamond, in some cases it’s even prettier!
The key here is the stone’s fire (aka “sparkle factor”). Fire refers to the way that light reflects through a diamond or gemstone, giving it that sparkly effect we all love so much. Gemologists use the brilliance refractive scale to measure a stone’s fire. Diamonds typically sit at 2.42 on this scale. Moissanite, however, ranks at 2.65. This difference may seem slight when you look at sheer numbers, but if you look at diamond and moissanite side by side, you’ll notice that the moissanite is significantly more sparkly. Additionally, the lab-grown nature of moissanite means that these stones are often more flawless than their diamond counterparts. Mined diamonds are bound to have an inclusion or two, while lab-grown moissanite only has pinpoint flaws that cannot be seen with the naked eye. The result is a clearer, more perfect-looking stone!
So, when it’s finally time to buy that ring and pop the question, don’t be afraid to look for stone options other than diamond. You just might discover that options like moissanite are better for your budget, easier on the earth, and prettier than you could have imagined!