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Dress & Attire in Lake Geneva, WI,
(262) 249-0551

About Us

Our Private Bridal Suites

We don't think you should have to pay for privacy which is why we offer completely private bridal suites for you and your guests to enjoy. We are by appointment only & we ask that you ring the doorbell when you arrive to be let in. We want you to be able to shop & celebrate uninterrupted. We can accommodate up to 7 guests in our large bridal suite & 5 guests in our small suites.

Our Curated Collection (that you can shop during your appointment!)

Our team of expert stylists hand-pick each piece that arrives in the shop. We don't believe in the philosophy that we should have one of every trend you have ever seen on Pinterest. Instead, we focus on creating an inclusive bridal collection for the modern, romantic, & traditional bride. We are lace obsessed, love a classic silhouette with a modern twist, & die for all cathedral veils. When you look back in 50 years at your photos, you won't be questioning "what the heck you were thinking."

Family-Owned & Woman-Run

Our bridal guests can get comfortable and enjoy a glass of complimentary champagne usually poured by our top-notch bartender & owner, Judy. Your family is our family. We are with you every step of your wedding dress process from finding the YES! dress, measuring and ordering, to ensuring the perfect fit with our trusted tailors.

Hannah F

5 out of 5
Quality of Service:
  • Responsiveness:
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  • Amazing! Working with Judy was like working with family! We felt at home with her and with the store. There is nothing like their store!

    responded with the following comments.

    Hi Hannah, We are delighted to read that you enjoyed your experience with us! We had a wonderful time working with you, and we can't wait to have you back in to try your dress on!

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $1,000 - $2,499, $2,500 - $3,999

    What are your price ranges for full-priced suits and tuxedos?

    $200 - $499

    What are your price ranges for suit and tuxedo rentals?

    $200 - $299

    How do you price dress alterations?

    By Piece

    Who do you provide services for?

    Bride, Father of the Bride, Father of the Groom, Groom, Groomsmen, Mother of the Bride, Mother of the Groom, Ring Bearers

    Which of the following services do you provide?

    Appointments Only, Rentals, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Tuxedo Rentals, Tuxedos, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months, 6-8 months

    How often do you receive new bridal gowns?

    Monthly, Seasonally

    What is your return policy?

    Final Sales

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