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About Us


Allure Bridals has grown into an award-winning bridal manufacturer from a background of 12 years as a retail store. In 1998, Allure produced their first gown under the then unadvertised collection, Exclusive Bridals.  From there, the Allure Bridals line was introduced and quickly gained a reputation for beautifully beaded and well-constructed gowns.  Allure’s past experience as a retail store continues to inspire their innovative designs and first-class customer service.

The Allure family of brands has now expanded to include the flagship Allure Bridals brand, the exquisite Allure Couture collection, as well as Exclusive Bridals by Allure, Allure Modest, Allure Women, Bridesmaids, Allure Quinceanera, Evenings by Allure, and Night Moves by Allure.  


0.6 out of 5
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  • I was asked to purchase an Allure dress as a bridesmaid for an upcoming wedding, and it is the WORST bridesmaids dress I had bought of 5 for various weddings. The sizing is very bizarre.. I don’t know why but the chest is massive. I’m not a busty girl so dressed are usually a bit large and I alter them myself to fit, however this is so ridiculously large I can’t even make it work. It looks absolutely stupid. I honestly don’t know what I will do with it, and how it will look in photos is not what the bride will want either. On top of that, the over layer has a very weird stitching to attach it to the liner layers, so it looks as if the dress has a massive snag. The vining is also in a very strange place - it doesn’t cross over the center of the each breast, however is in the middle slightly outside my sternum on either side. Very bizarre. Had this dress been labelled for large busted women it would be another story, but this is just terrible.

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