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Dress & Attire in ,

About Us

An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).

Inspired by the Dutch word for “to keep,” as well as countless tales from family and friends of the extraordinary weddings they’d been part of, we began dreaming up something new.

Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman’s most anticipated milestones. And one that gives tradition a twist. 

We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give brides that edit she’s been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details. 

Visit any of our stores for a bridal appointment. You can book online at For the online customer, we have stylists who can help guide you before you make your purchase. Email [email protected] 

Kaitlyn O'Hagan

5 out of 5
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  • I said yes to the dress at BHLDN last weekend and I cannot speak highly enough of my experience. The space itself is open, filled with light, and has lots of room for you and your friends/family to spread out and browse the dresses. We were immediately offered water/wine, setting the tone for a fun-filled hour. The two women who assisted me, LE and Laura, were both bubbly and kind, making sure I felt very comfortable as they helped me in and out of gowns in the dressing room. I had come into my appointment worried I wouldn’t feel beautiful in anything I tried on (I wear a street size 12). Instead, I felt great in every dress. LE and Laura were incredibly affirming and did a great job clipping the dresses (when necessary) so I got a good sense of what they would look like when tailored to me. I was in love with the first dress I tried on, which I revisited at the end of the appointment when I had ruled out other options. They brought out the perfect accessories to help me complete the... Read more

    responded with the following comments.

    Hi Kaitlyn! We are so pleased you had such a wonderful experience at our Midtown location! Thank you for sharing the details from your appointment with us - we are absolutely thrilled to have you as a BHLDN Bride. Don't forget to send us your wedding photos at [email protected] We would love to see them all in August! xo, BHLDN

    Frequently Asked Questions about Dress

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Mother of the Bride

    Which of the following items do you offer?

    Hair Accessories, Jewelry, Shoes, Undergarments, Veils

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