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Dress & Attire in Urbandale, IA,
(515) 276-1374

About Us

Bridal Elegance DSM is a wedding gown salon in Urbandale, Iowa. It has been part of wedding industry for several years, specializing in wedding gowns; dresses for bridesmaids, mothers of brides and grooms, and flower girls; tuxedos; and accessories for the wedding party. Rhonda, the owner, carries a variety of designer gowns, some of which are not found in any other stores. They are appointment-only so the brides and bridal party can try on different designer wedding dresses with the assistance of a bridal stylist.

Services Offered
Bridal Elegance DSM offers bridal and formal gowns in all sizes, including plus-size gowns, as well as tuxedos. They also have accessories such as bridal belts, hair accessories, shoes, veils, garters, jewelry, and more. The salon also provides the following services:

  • Rentals
  • Alterations
  • Customization
  • Preservation
  • Sample sales
  • Trunk shows


5 out of 5
Quality of Service:
  • Responsiveness:
  • Professionalism:
  • Value for Cost:
  • Flexibility:
  • They are got me in an hour after I called, they know about their dresses and they make you feel like you are the most beautiful person they have seen.

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    Under $500, $500 - $999, $1,000 - $2,499, $2,500 - $3,999

    What are your price ranges for full-priced suits and tuxedos?

    Under $200, $200 - $499

    What are your price ranges for suit and tuxedo rentals?

    $100 - $199, $200 - $299

    How do you price dress alterations?

    By Piece

    Who do you provide services for?

    Bride, Bridesmaids, Father of the Bride, Father of the Groom, Flower Girls, Groom, Groomsmen, Mother of the Bride, Mother of the Groom, Ring Bearers

    Which of the following services do you provide?

    Alterations, Appointments Only, Full Customization, Preservation, Rentals, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Formal Gowns, Garters, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Tuxedo Rentals, Tuxedos, Undergarments, Veils

    What is the average turnaround time for a bridal gown?

    6-8 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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