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Dress & Attire in Whitinsville, MA,
(508) 234-9166

About Us

We are so excited you are considering us for your special day!! Rochelle's is a full service bridal boutique located in Whitinsville, Massachusetts. Opening in 1991, we offer a wide variety of designer dresses for brides, mothers of the couple, bridesmaids, and flower girls. Rochelle's provides seasoned bridal consultants to help clients find the right wedding attire while having a fun and relaxing shopping experience. Our bridal gowns range from size from 6 to 24, with styles ranging from modern and chic to vintage and elegant. Appointmnets are required as we work with one customer at a time to find the perfect dress. Expert alterations are made available to all our customers from our master seamstress. She has over 30 years of experience in the bridal industry.

Designs Offered
Bridals by Rochelle offers a selection of bridal and formal gowns, as well as alteration and preservation services. The boutiue hosts sample sales and trunk shows, as well as accessories such as veils, jewelry, and hair combs and vines to complete your wedding day look. We proudly feature designer brands such as Maggie Sottero, Rebecca Ingram, Bill Levkoff, B2 by Jasmine, Lillian West to name a few. We hand select each gown for our clients.


5 out of 5
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  • I had such a great experience at Bridals by Rochelle! She, Laura and Carol were extremely helpful - from helping me pick out my dress, to scheduling (and being so flexible!) my dress fittings and even helping me decide on accessories. Someone was always there to pick up the phone when I called and they were able to answer all the questions I had. Really could not have asked for a better experience!

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499

    How do you price dress alterations?

    By Piece

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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