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Dress & Attire in Whitinsville, MA,
(508) 234-9166

About Us

We are so excited you are considering us for your special day!! Rochelle's is a full service bridal boutique located in Whitinsville, Massachusetts. Opening in 1991, we offer a wide variety of designer dresses for brides, mothers of the couple, bridesmaids, and flower girls. Rochelle's provides seasoned bridal consultants to help clients find the right wedding attire while having a fun and relaxing shopping experience. Our bridal gowns range from size from 6 to 24, with styles ranging from modern and chic to vintage and elegant. Appointmnets are required as we work with one customer at a time to find the perfect dress. Expert alterations are made available to all our customers from our master seamstress. She has over 30 years of experience in the bridal industry.

Designs Offered
Bridals by Rochelle offers a selection of bridal and formal gowns, as well as alteration and preservation services. The boutiue hosts sample sales and trunk shows, as well as accessories such as veils, jewelry, and hair combs and vines to complete your wedding day look. We proudly feature designer brands such as Maggie Sottero, Rebecca Ingram, Bill Levkoff, B2 by Jasmine, Lillian West to name a few. We hand select each gown for our clients.

Victoria P.

5 out of 5
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  • I had gone to a few bridal shops before I found this one and I was getting very nervous that I would never find a dress I liked. The selection at this boutique is so much better then other shops I went to. I was able to find my dream dress within minutes of being there. They had my size in stock and I was able to get it delivered in two weeks! I got my dress just in time before everything shut down due to covid. I would 100% recommend this boutique, it’s small enough that you’re not overwhelmed but big enough to have an excellent assortment. The price of the dress was a lot less money then I expected so that was an added bonus.

    responded with the following comments.

    Congratulations Victoria! Thank you for your kind words. We are so happy your dress was waiting for you. It was meant to be!! What a beautiful bride and how happy you look is why we do what we do. Thank you for allowing us to be a small part of you day. XOXO - Sue

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499

    How do you price dress alterations?

    By Piece

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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