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Beauty & Health in Jersey City, NJ,
(201) 759-8706

About Us

Define Beauty is a wedding hair and makeup business based in Weehawken, New Jersey. Owned and operated by April, this business aims to create a truly special experience for each bridal client that they treat. With 17 years of experience in the industry, April has been working with brides-to-be since she was a teenager, and she knows how to work her magic.

Rakell is our hair our very talented hair stylist and makeup artist. She has aso been in the industry many years and provides each and every client with her expertise to create the exact look you are going for on your special day.

Services Offered

April has a passion for her craft, and she takes immense pride in being able to create dream looks for brides-to-be. Because of this approach, she takes her time, is dedicated to you, and likes to truly get to know her customers.

Define Beauty’s range of bridal services is immense - April is able to provide consultation, airbrushing, and traditional makeup application. As well as this, she can provide brow tinting, tattoo coverage, fake lash application, and more.

Alongside other trusted makeup artists, hair stylists, and creative professionals, Define Beauty can also offer bridal party makeup and hair. This means that you and your close friends and family can come together the morning-of to become glamorous together.

We have also now partnered with Blushtan Hoboken and can provide you with mobile ‘glow-on-the-go’ tanning services in the greater Hoboken, NJ/NY area! Get a flawless glow in minutes, right from the comfort of your own home! Featuring only blushtan® organic based solutions and skincare. Studio Coming Soon!!

Other Services

Define Beauty is also available to provide onsite services. This means that they can come directly to you (at your hotel room, venue, bridal suite, or elsewhere). Additionally, April can utilize her prowess to shape brows, carry out a skin care consultation, as well as performing a mini facial. Rakell can provide skilled blow outs, updos, extenstions, and airbrush tanning as well.

Robyn Tabernilla

5 out of 5
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  • Flawless, amazing, beautiful are just some of the words I could describe the makeup for my wedding day, bridesmaids and moms. I felt at ease and fully trusted April from the first time I spoke to her about how I envisioned my bridal makeup. Before I even described what I was looking for, she already knew... that's how talented she is. Even my mother who typically does not get her makeup done was so happy with how she looked after our makeup trial with April. She can make anyone look absolutely amazing. On my wedding day, getting ready with April was so calming and peaceful. My mother, mother-in-law and bridesmaids looked so beautiful and we had SO much fun with April and her team. I cannot thank you enough April!

    Frequently Asked Questions about Beauty

    Does makeup price include false lashes?


    Which of the following are included in prices?

    Assistant Fee, Consultation, Trial Service

    What beauty services do you offer?

    Consultations, Facials, Group Services, Hair, Hair Removal, Makeup, Mult. Stylists, Spa, Tanning, Licensed, Skincare

    What hair services do you offer?

    Blowouts, Extensions, Updos / Styling, Hair Trial, On-Site Hair

    What makeup services do you offer?

    Airbrush Makeup, Contour Makeup, Eye Makeup, Natural Makeup, On-Site Makeup, Wedding Party Makeup, Makeup Trial, Fake Lashes, Brow/Lash Tinting, Tattoo Coverage

    What hair removal services do you offer?

    Tweezing, Waxing

    What tanning services do you offer?

    Airbrush Tanning, Spray Tanning

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