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Jewelry in Saint Petersburg, FL,
(727) 867-4006

About Us

Diamonds Direct is a store situated in Saint Petersburg, Florida that provides jewelry for engagements and weddings. Owner Gary Sanchez has been in the business since the 1980s, having first discovered his knack for his profession while serving in the Coast Guard. After then opening a small mall kiosk, Gary began building towards his dream. Today, he is proud to offer stunning pieces from both international and in-house designers out of his family-run shop in downtown Saint Petersburg.

Services Offered

All diamonds and gemstones at this store are sourced from conflict-free destinations and are handled with absolute care. These pieces are personally chosen by Diamond Direct's team with specific styles in mind. This ensures that their customers receive one-of-a-kind pieces that can’t be found anywhere else. Within the store’s showroom, you will discover an array of items from renowned names including Sylvie, Alex and Ani, Simon G, and more. Gary and his trusted colleague, David, also present a range of designs from their own label, the Gary and David Wedding Band Collection. With dazzling engagement rings, carbon fiber wedding bands, and more, Diamonds Direct is passionate about helping you find the right fit. The store’s on-site jeweler can even create a personalized design exactly in your vision. With over four decades of experience, this master craftsman uses advanced technology to size, repair, and create new items. Other services offered in store include:

  • Jewelry appraisals
  • Cleaning
  • Laser welding
  • Stone upgrades
  • Shipping

Maude Leclerc

reviews
5 out of 5
Quality of Service:
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  • My fiancé had the opportunity to sit down with Gary and David, and design my engagement ring using computer softwares to truly envision what the final product would be. He was wowed, as he was always greeted into the store with his choice of champagne or beer. Their customization is unlimited and they are even home to the Sunshine Cut diamond, only available at this Diamonds Direct. Having known Gary and his family both professionally and personally, they are just all-around AMAZING people and make the entire process so special. We are looking forward to designing our wedding bands with them this summer. Thank you SO much, Diamonds Direct!

    Frequently Asked Questions about Jewelry

    Which of the following services do you offer?

    Appraisal, Cleaning, Diamond Certification, Insurance, Payment Plans, Ring Sizing, Shipping, Stone Upgrades, Warranties

    What kind of jewelry do you offer?

    Costume Accessories, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Accessories, Designer Engagement Rings, Designer Wedding Bands, Handcrafted, Loose Diamonds, Ring Setting

    What is your average turnaround time for an engagement ring?

    1-2 weeks, 3-4 weeks



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