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Jewelry in San Diego,
(619) 223-2151

About Us

Diamonds Forever is a collaboration of creative GIA trained gemologists and artisanal jewelers that share a focus on personalized service and exceptional jewelry. As native San Diegans, we’re inspired daily by the natural beauty of this city; from Pacific Beach to the deserts of Anza-Borrego. When we design our engagement rings, each one is skillfully designed and handmade to reveal the innate exquisiteness of the stones.

When creating a custom piece we take the time to discuss your needs, answer each of your questions and talk about your available options. Each of our engagement rings is meticulously handcrafted to order from start to finish, made in her exact finger size, tailored to fit your diamond or significant stone and in the precious metal selection preferred. From our hand-carved wax to the last stone set, we pay the utmost attention to detail so that you have a ring that is both dear and enduring.

Decades of training, skill, and patience ensure that each one of our pieces is truly one-of-a-kind. With fresh eyes to design, we are dedicated to helping you create your favorite piece of jewelry that imbues your personal history and style.

Feel free to contact our expert gemologists or our custom jewelry designer from home. We look forward to hearing from you.

We also invite you to visit us at our San Diego jewelry store to view our large and unique selection of diamond engagement rings, estate jewelry, custom jewelry and loose diamonds. We look forward to meeting you!



Kyla Santillano

4.6 out of 5
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  • The amazing professionals at Diamonds Forever are the best! They love what they do, and their passion for their craft shines through! I wanted a custom engagement ring and the staff helped me every step of the way. It was so fun to get to design something original. I was able to choose the setting and pick the perfect diamond to accompany it. Jenny hand picked a few diamonds for us to choose from and we loved them all, but when my fiance and I got home we kept thinking about this one stone...we knew we had found the perfect diamond for my ring! Thank you for making my wedding ring so so special. The ring of a lifetime! -Kyla & Eric

    Frequently Asked Questions about Jewelry

    Which of the following services do you offer?

    Appraisal, Cleaning, Diamond Certification, Payment Plans, Ring Sizing, Shipping, Stone Upgrades, Warranties

    What kind of jewelry do you offer?

    Antique Accessories, Antique Engagement Rings, Antique Wedding Bands, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Engagement Rings, Designer Wedding Bands, Fair Trade, Handcrafted, Loose Diamonds, Ring Setting

    What is your average turnaround time for an engagement ring?

    3-4 weeks

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