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Jewelry in La Jolla, CA,
(858) 750-2190

About Us

Debra’s grandfather established their family’s first Jewelry store 95 years ago in Endicott, New York. In 1986 Debra moved to California to attend the Gemological Institute of America where she obtained her Graduate Gemologist diploma. Upon graduation she was selected to work at the G.I.A. as a diamond grader in their lab. Debra’s desire to work more closely with people led her to transfer to the education division where she continued her career as a Diamond Instructor. She is a real Diamond expert! In 1990 she moved to San Diego where she became a partner in a diamond wholesale Company. Missing the personal connection with her clients she opened a small jewelry store near UTC and then moved to Mission Valley in 1998. She chose to open a store in Birdrock because it has the intimate feeling of a small community, and is reminiscent of her hometown. Debra is joined by her son David at her new location in Birdrock. Stop by and say hello! For that personal touch in selecting the perfect engagement ring, designing custom jewelry, or repairing your jewelry, they will take care of you!

Hailey B.

5 out of 5
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  • My fiancé bought my engagement ring from these guys about a year ago and unfortunately two days before our wedding I couldn’t find my engagement ring or wedding band. He ran up to them and they were able to rent him the sample ring from the store of the exact same ring that I got a look the same in pictures and hopefully I find my ring but they were more than amazing to really help us out in a tight situation.The rings are beautiful the service is fantastic and I couldn’t ask for a better ring

    Frequently Asked Questions about Jewelry

    Which of the following services do you offer?

    Appraisal, Cleaning, Diamond Certification, Payment Plans, Ring Sizing, Stone Upgrades

    What kind of jewelry do you offer?

    Antique Accessories, Antique Engagement Rings, Antique Wedding Bands, Costume Accessories, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Accessories, Designer Engagement Rings, Designer Wedding Bands, Fair Trade, Handcrafted, Loose Diamonds, Ring Setting

    What is your average turnaround time for an engagement ring?

    1-2 weeks, 3-4 weeks

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