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Dress & Attire in Plattsburgh, NY,
(518) 566-4454

About Us

Stores in Plattsburgh and Potsdam, NY with different dress selections at each store providing a variety of choices such as:

Our own Eternity Bridal line, Allure Bridals, Essense of Australia, Justin Alexander, Stella York, Every Body Every Bride Plus Size Bridal, David Tutera for Gather and Gown Bridesmaids, Sorella Vita Bridesmaids, Allure Bridesmaids, Alexia Bridesmaids, Ellie Wilde by Mon Cherie, Colette by Mon Cherie, Clarisse Prom, Dave and Johnny Prom.

What makes us different from other bridal shops?

We offer an exceptional customer experience in working with our team! We also aim to carry unique dresses that our competition would not carry, with an emphasis on plus size wedding dresses. We specialize in tuxedos, bridal dresses, wedding dresses, bridesmaid dresses, mother of the bride dresses, prom, homecoming and winter ball dresses. We serve the border communities of northern New York and Canada such as Potsdam, Canton, Massena, Waddington, Ogdensburg, Malone, Plattsburgh, Glen Falls, Burlington, Port Henry, Lake Placid, Montreal  and Ottawa. We welcome our Vermont and Canadian neighbors to come in and and have a wonderful experience with us! We look forward to serving you! We welcome our LGBTQ customers to come in and see how we can make your special day so much more exciting!


5 out of 5
Quality of Service:
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  • Jacky was amazing!!!! I tried on several dresses with the help of my best friend and my sister who joined us via face chat. I left with two dresses in mind that day- the next day I spoke with her at length about options, thoughts and questions about sizing. We quickly set up another appointment and figured out together the best option for me. Saying yes to the dress was a really heartwarming experience for me with Eternity Bridal!

    responded with the following comments.

    Thank you very much for this great review Amy. It was our pleasure helping you find the perfect dress for your special day! Isn't that what it's all about? We know you will be the most beautiful bride on your wedding day and hope to see some photos we can share with others. -Jackie

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999, $8,000+

    What are your price ranges for full-priced suits and tuxedos?

    Under $200, $200 - $499

    What are your price ranges for suit and tuxedo rentals?

    Under $100, $100 - $199, $200 - $299

    How do you price dress alterations?

    By Piece, Flat Fee

    Who do you provide services for?

    Bride, Bridesmaids, Father of the Bride, Father of the Groom, Flower Girls, Groom, Groomsmen, Mother of the Bride, Mother of the Groom, Ring Bearers

    Which of the following services do you provide?

    Alterations, Appointments Only, Full Customization, Preservation, Rentals, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Customary Attire, Formal Gowns, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Tuxedo Rentals, Tuxedos, Undergarments, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months, 6-8 months, 9-11 months, 12+ months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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