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Dress & Attire in Boston,
(617) 247-2828

About Us


Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.


Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo.


Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Allison Webb, Kelly Faetanini, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, WToo, Tara Keely, Jenny Yoo, Theia, White One by Pronovias and Jack Sullivan, Jane Hill, bridal lines, all for $5,000 or less.


Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.


Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.

We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.


From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.

Elise Borkan

4.8 out of 5
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  • Flair was the first place I went to to try on wedding dresses and I was absolutely blown away by how amazing and easy the process was! I had Kaitie as my stylist and she was outstanding. She had my show her my Pinterest board and after that I felt like she completely understood what I was looking for. She had me try on a few dresses out of my comfort zone just for fun which I loved, but stayed focused on what I was truly looking for and didn't waste any time getting me out of a dress I didn't like. The boutique itself is beautiful and their dress selection is great. I ended up buying the first dress I tried on. Highly recommend Flair and Kaitie!

    Frequently Asked Questions about Dress

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls

    Which of the following items do you offer?

    Jewelry, Veils

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