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Dress & Attire in Boston,
(617) 247-2828

About Us


Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.


Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo.


Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Allison Webb, Kelly Faetanini, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, WToo, Tara Keely, Jenny Yoo, Theia, White One by Pronovias and Jack Sullivan, Jane Hill, bridal lines, all for $5,000 or less.


Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.


Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.

We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.


From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.

Alison L.

5 out of 5
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  • Flair Boston & specifically Kaitie made finding my dress such a great experience! I am not the most decisive person, so having Kaitie tell me right off the bat that she uses her expertise and logic to help guide the appointment helped so much - and she wasn't kidding. With every dress she asked what I liked and didn't like, what else I was looking for, and made changes if possible to see how I felt. When I felt pressure as my appointment came to the end and the dress hadn't been found, she fit us in later that same afternoon to come back. With a more clear head, and Kaitie working closely with a designer my vision came to life and I left that afternoon with everything I was looking for! I'm SO happy I came to Flair and got lucky enough to have Kaitie help me find my wedding dress!

    Frequently Asked Questions about Dress

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls

    Which of the following items do you offer?

    Jewelry, Veils

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