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Flowers in Cloverdale,
(707) 479-1606

About Us

Flora Roots & Co. is a Cloverdale, California-based Floral Studio that specializes in designing distinctively custom (Bespoke) fresh floral arrangements for Intimate weddings and special occasions in Sonoma County’s Wine Country. Owner Victoria Wiseman and the team at Flora Roots & Co. pride themselves on using the freshest, highest quality locally grown flowers when available.

On your wedding day, Flora Roots & Co. will create the aesthetic, and overall vibe that will surely set your wedding apart from the rest with our custom floral designs.

****Services Offered***

*********We currently do not offer any packages,******** but we are happy to help you by discussing what feel, or aesthetic you may want to envoke and are here for you to discuss and make suggestions or aid with these selections.
Flora Roots & Co. is a small business that is delighted to be at your floral service. Are you being served? We selectively choose our product based on seasonal availability, and predominately grown by flower farmers in California. Our arrangements can be described as classy, and rusticly romantic, using interesting textures for visual interest.

We are happy to design whatever speaks to you, so we are happy to talk flowers of any kind or design.

On your special day, Flora Roots & Co. will deliver the designs, Set up all flowers you have ordered, and do any onsite design such as arbors, or larger installs to your wedding venue and professionally set them up flawlessly prior to the start of your celebration. We offer a back end service of breakdown and disposal - Please inquire if you feel you may need this service.

To start the process we ask that you kindly go to our website and fill out our wedding consultation form with as many Photos, specific details and specific quantities of items you are certain of wanting to include as well as your overall floral budget. This is the first step we require to work with you. Once we recieve this information we can work up a proposal and we can start working together to create your one of a kind, stunning wedding flowers.

Products Offered
Flora Roots & Co. creates a wide variety of arrangements for wedding celebrations. Some of these arrangements include:

  • Aisle decor
  • Altar decor
  • Bouquets, Brides, Brides Maids and flower girl
  • Boutonnieres
  • Corsages- Pinned or cuff
  • Flower crowns
  • Table Centerpieces
  • Hanging Picture Frame ~ For Photos taken by guests themselves. ( Rental Only )


5 out of 5
Quality of Service:
  • Responsiveness:
  • Professionalism:
  • Value for Cost:
  • Flexibility:
  • Victoria and her crew has done an excellent job arranging the flowers for my wedding. It only took a few emails to communicate my vision to her and she executed flawlessly. She is prompt and clear in her responses. Victoria also offers genuine and professional advices on what flowers to use and what to avoid - the floral arrangement she did for us are still alive and perky a week after my wedding. Among all the vendors I spoke to, she offered the best value. She was able realize my vision within the budget and the floral arrangements came out to be bigger and fuller than I've expected. It was a wonderful experience working with Victoria and I could not be happier.

    Frequently Asked Questions about Florist

    What is the average price for a bridal bouquet?

    $ 190.00

    What is the average price for a bridesmaid bouquet?

    $ 94.00

    What is the average price for a boutonniere?

    $ 16.00

    What is the average price for a low table arrangement (per arrangement)?

    $ 99.00

    What is the average price for an elevated table arrangement (per arrangement)?

    $ 191.00

    Typically, what can a customer expect to pay for your wedding floral services?

    $ 1,820.00

    Which of the following are included in the cost of your floral services?


    How would you describe your floral designs?

    Classic, Romantic, Rustic, Vintage

    Which of the following services do you provide?

    Delivery, Set Up

    What types of arrangements do you provide?

    Aisle Decor, Altar Decor, Bouquets, Boutonnieres, Centerpieces, Chuppah Decor, Corsages, Flower Crowns, Flower Petals

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