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Dress & Attire in Pleasanton,
(925) 846-8459

About Us

Book an appointment on our website:

Upcoming Events:

Essense of Austalia Trunk Show September 25th-27th

Brides consistently tell us that we have the most beautiful and current selection of any bridal shop in the Bay Area. We're constantly editing and adding to our collection of over 350 bridals and 600 bridesmaids dresses.

Most of our gowns are less than a year old and you'll find all different styles from destination/beach dresses to elaborate embellished ball gowns, delicate lace gowns (the owner's personal favorite!) to sassy mermaid gowns reminiscent of old Hollywood to show off that figure.

Our service is the best in the Bay Area and we can prove it by having been voted twice as Wedding Wire's Bride's Choice Awards, Best Bridal Shop by the Tri-Valley Herald, and a "Best of the Knot" honoree for the past 3 years. If you need a recommendation just ask any of the following wedding professionals that have used us for their own weddings!

Jessica Dixon of The Petal Company

Laura of LC Floral

Karey of Hazy Lane Photography

Amanda of A Beautiful Wedding

Marie of Littles n Lace

Dana Todd of Dana Todd Photography

Heather Quartermann of KKIQ and daughter of Georgine of Wente Vineyards

Kendall Trudeau daughter of Photographer Linda Trudeau

Rachel James of Round Hill Country Club

Shannon McGrail of McGrail Vineyards (Formally at The Palm Event Center)

Alyssia of Casa Real

Monique of The Palm Event Center

Michelle of Beet's (Casa Real and Palm Event Center Corporate)

Vanessa of Palm Event Center

PJ of Milk Glass Vintage Rentals

Kevin and Nick of Fantasy Sound (Both of their wives purchased their Bridal Gowns from us)

Melisa of Ruby Hill Gold Vlub

Mandy of the Rose Hotel

Courtney of Elliston Vineyards

Patty Walsh of Thomas Fogarty Winery

Angela, Sandy, and Carrie of Wedgewood Banquet Centers

Alan Cupples, retired CEO of Selix Tuxedos - assisted 2 daughter's with their bridal gowns and bridesmaids

Julie & Rachel of Tri-Valley Convention and Visitor's Bureau

Heather Druba of Wente Vineyards

Christine Glebov - Christine Glebov Photography

Lori Huneke - Images by Lori

Chrissy - Events by Chrissy

Lindsay Nader - Lindsay Lauren Events

Jen Isreal - Jen the Hair Girl

Veronica Lin

5 out of 5
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  • I bought my dress at J'aime Bridal after visiting 2 other bridal shops in the Bay Area. It was a fun and smooth process from start to finish. They've got so many beautiful dresses to choose from; I found a dress that I loved and can't wait to wear on my wedding day next year. The team at J'aime Bridal is experienced, helpful, and friendly -- not much more you could ask for there! Plus, Janis Stob, their in-house tailor, is extremely talented and efficient with alterations. I wish I had another dress to buy so that I could go back again!! For anyone seeking a wedding dress (or a bridesmaid dress), I'd highly recommend visiting J'aime Bridal! (and of course, I'll add photos of my dress after my wedding!) Plus, during this COVID time, they're going above and beyond to help brides find their wedding dresses -- it's really clear that they love what they do!

    Frequently Asked Questions about Dress

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls

    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months

    How often do you receive new bridal gowns?


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