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Dress & Attire in Alameda, CA,
(510) 263-8100

About Us

We treat brides like the royalty they are.

We are the top wedding dress destination in the San Francisco Bay Area. We are inclusive to all sizes with a huge passion for housing the largest plus size inventory in all of Northern California. Not only has our CEO, Stephani built up the success of this store, but she has also become a fundamental voice in the bridal industry. Her belief is that all brides and all sizes should be celebrated. She orders her sample dresses in an array of sizes and promotes inclusivity in her niche.

We believe that your wedding dress should capture the feeling of your love story. We want all of our brides to feel and look their best on their special day, but above all we want them to have that magic moment of the perfect dress finding them.

Our expert stylists are trained to help find dresses that will flatter all shapes and sizes while also pulling some surprises to help that magical dream dress find its way to you.

Our Alameda, California boutique is home to some of the most luxurious wedding dresses in the San Francisco Bay Area! Our designer wedding gowns range from $800 to $6,000. Want something more unique? We also offer an in-house wedding dress designer who can customize a one-of-a-kind gown look that mirrors your personal wedding style. Our variety of options means that our store is the ideal location where you can find the perfect dress, with an impeccable service experience, just minutes outside of San Francisco.

Your dream dress is only an appointment away. We have a unique selection of appointment types to help make your dress shopping experience luxurious and unforgettable. We look forward to popping some champagne together and helping you experience your special moment while you find your dream dress with us.

xo Cheers to love.

Kelsey Morrison

5 out of 5
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  • I had such a positive, helpful experience at Janene's. I got engaged in February but had been putting off dress shopping because it was something I was really anxious about. I am plus size and I was worried about finding a dress that would fit me in all the right places, and fall within my under $2000 budget. I booked my first appointment at Janene's after reading reviews, and I gathered a few friends and my mother to join me for the process. When we got to the store, we were greeted by Cynthia who would also be my specialist for the appointment. She was so bubbly and welcoming and she could definitely tell that I was very anxious and not really looking forward to all this. She gave a tour of the dress layout and was very informative when explaining all the styles and price ranges, and let my friends and I mark the ones I wanted to try on. I told her right away that I was not interested in strapless and that it wouldn't work on my body, but she pulled one anyway and said I could a... Read more

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499

    Who do you provide services for?


    Which of the following services do you provide?

    Alterations, Appointments Only, Full Customization, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Customary Attire, Garters, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Undergarments, Veils

    What is the average turnaround time for a bridal gown?

    6-8 months

    How often do you receive new bridal gowns?

    Monthly, Weekly

    What is your return policy?

    Final Sales

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