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Jewelry in Lutz,
(813) 909-2393

About Us

Our Mission is to serve our customers by providing a personalized experience with high ethical standards and professionalism. 


Our Vision is to achieve consistent growth for the benefit of our loyal customers, dedicated employees, local communities & charities, and our stakeholders.


Reasons to Buy Your Diamond from Kiefer Jewelers

  • Master IJO Jewelers

Kiefer Jewelers is a member of the largest buying group in the world called the Independent Jewelers Organization (IJO).  It consists of over 800 independently-owned jewelry stores which have been invited into the group based on their business ethics, practices, and values.  Being a part of this group allows Kiefer Jewelers to source quality products at large discounts, bringing you higher quality at the best everyday prices.


  • Diamond Upgrade Program

Your Diamond from Kiefer Jewelers is an investment in your relationship and your future.  At any time, you can get your full original purchase price on your diamond in trade when you upgrade to a more expensive diamond.  Best of all, Kiefer Jewelers does not require any minimum for your trade up. 


  • Warranties Fully Included

Kiefer Jewelers stands behind all our products and we never try to sell you a warranty plan.  Your diamond purchase automatically comes with a lifetime warranty against manufacturer defects.


  • Lifetime Spa Treatments

When you purchase your engagement ring from Kiefer Jewelers, we make sure to do our part to keep it looking like the day you first bought it.  We include two FREE refurbishings per year, which includes rhodium plating for white gold jewelry.


  • Insurance Protection Against Loss or Theft Fully Included*

The Kiefer Eternal Diamond Guarantee provides you, at no charge, with 2 years of Insurance Coverage on qualifying diamond ring, diamond pendant, or diamond earring purchases.  This covers you against damage, loss, or theft.  We also include a free appraisal at the time of purchase.  *On Qualifying Purchases with the EDG - Some limitations apply.

Other Reasons to Shop at Kiefer Jewelers

  • Guaranteed Jewelry Repair

Anytime you leave your jewelry at Kiefer Jewelers, we guarantee its safety and our workmanship.  Our expert craftsman work in our stores and your jewelry is fully insured while it's here with us.  Next, we provide you with our exclusive written one-year jewelry repair warranty that covers the repair and gives you added value as you leave with your item.


  • Community Contributors

Kiefer Jewelers has a long history of supporting local civic organizations, schools, and charities.  Your purchase helps fuel more donations to invest in our community.  When you shop local with Kiefer Jewelers, you are also helping to support and build a better community.

Stephanie Thomson

5 out of 5
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  • I have gone to Kiefer in Land O' Lakes for all sorts of things for years--jewelry, repairs, you name it. I am engaged, so my fiancee and I were on the hunt for wedding bands and even though he got my engagement ring custom made somewhere else, I knew I wanted to go to Kiefer. We went in and met with Brittany G., who heads up the bridal section. She was so helpful in listening to what I was looking for, and when we decided on a design, she went back and forth between us and the jeweler they work with to make sure every last question we had was answered, and that we were 100% happy with the final product. She answered calls and emails promptly--which is super important to me with so much money on the line and generally, when working with clients overall. I am in love with my gorgeous ring, and cannot wait to wear it all the time in just a couple short weeks--thanks to Brittany! Did I mention that we found my fiancée's band there in a matter of minutes? Again, she listened to wha... Read more

    Frequently Asked Questions about Jewelry

    Which of the following services do you offer?

    Appraisal, Cleaning, Diamond Certification, Payment Plans, Ring Sizing, Shipping, Stone Upgrades, Warranties

    What kind of jewelry do you offer?

    Antique Accessories, Antique Engagement Rings, Antique Wedding Bands, Costume Accessories, Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Accessories, Designer Engagement Rings, Designer Wedding Bands, Loose Diamonds, Ring Setting

    What is your average turnaround time for an engagement ring?

    1-2 weeks

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