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Dress & Attire in Victor, NY,
(585) 398-8597

About Us

As the OG indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.

Lovely Bride is the most exclusive, INCLUSIVE Bride Club. We provide an uplifting and empowering wedding dress shopping experience to all brides who are seeking to buy from a company with heart. Lovely celebrates body positivity and favors designers who offer dresses in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.

We know that you will find our Lovely Rochester location, opened in 2015 in the Victor neighborhood, to be a refreshing haven that always delivers a good time and the best dresses. Here are a few details about our Rochester, NY location below:

-Prices Range: $1200-$4000
-Made-to-order Lead Times: 4-6 months
-Sample Sizes: 8-12 and 14-22 (select styles)
-Designer Selection: Alexandra Grecco, Made with Love, Lovers Society, Louvienne, Theia, Vagabond, Dear Heart, wtoo, Willowby, Jenny Yoo, Hayley Paige, Studio Levana
-By Appointment Only

Aundrea Rogers

5 out of 5
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  • I was so nervous to find my wedding dress because I hated the traditional look. As soon as I walked into Lovely I immediately knew I was in the perfect place. All of the dresses are stunning and I never tried on a dress that I actually hated. My consultant Kendall was the nicest girl and listened to me and could recommend so many dresses and veils. I felt like she truly listened and cared. The other girls at Lovely kept complimenting me and telling me how beautiful I looked. I absolutely said yes to the dress here! I couldn’t recommend this place more

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499

    Who do you provide services for?


    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months, 6-8 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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