Awarded the "Excellence in Customer Service Award" by the Better Business Bureau in 2008, "Best of" Colorado Springs for 14 years in a row from multiple publications. We are Colorado Springs' fastest growing family owned jewelry store. But we're also the most fun because we get to play with the area's finest selection of jewelry all day long and share it with you! You will find our store to be an intimate and comfortable setting, one Luisa designed as "Venice meets Las Vegas." We serve fresh cookies, café mocha, and have a big leather couch with a 42" flat screen for the guy who just has to watch the game while you play with us. We take our trade seriously, requiring all our new associates to learn their craft through graded GIA (Gemological Institute of America) course work, extensive mentoring, and our own Luisa Graff University©. You will talk to friendly people who love jewelry and know what they are talking about. If we don't know the answer to your question, we won't guess – we'll find out. Being honest and straightforward is how we do what we do. We work as a team in serving you, offering our knowledge and a few suggestions to help you make the investment that best fits your desires and needs. We help you. We won't sell you. If you change your mind, bring it back – read our Guarantee to find out how we protect you. We have an extensive inventory with over 5,000 pieces of fine jewelry to share with you. This ranges from gorgeous engagement and wedding sets in our exclusive bridal area to a vault filled with loose diamonds of all sizes, shapes, and grades. We also buy diamonds direct from selected mines in Canada and Russia, with prices as fabulous as the gemstones they value. As an Antwerp Diamond Broker, we enjoy access to the finest diamonds available on the market. Our diamond buyer will sort through over a hundred gems with a cutter before finding a diamond we will be proud to show you – because you deserve it. Did we mention color? Every year we travel worldwide to bring you a stunning selection of natural precious and semi-precious colored gemstones. You'll see incredible pieces from Dubai, Hong Kong, Bangkok, and beyond - all handpicked and imported for you. Let's design it! We can help you turn your idea into reality with carving, molding, and casting on site. And you get to be involved in the process throughout, helping to produce that special piece nobody else can ever buy. Not to mention our excellent jewelry repair. We love what we do, and you'll feel it when you come to see us. Nothing could be more fun than helping you be unforgettable!