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Dress & Attire in New York,
(212) 221-5600

About Us

Paula Varsalona provides personalized fashion statements to brides of all body shapes and sizes in New York City. Internationally recognized for designing bridal apparel, Paula Varsalona founded her own bridal fashion house in New York City in 1975. Since then, more than 70,000 brides have worn Varsalona gowns on their big day. Varsalona gowns have also graced the red carpet and made numerous appearances in the media. Paula Varsalona takes prides in her attention to detail, quality and craftsmanship, adorning gowns with distinctive touches, such as hand-rolled organdy flowers, and imported alencon lace.

Products Offered
Paula Varsalona specializes in providing custom bridal gowns for any bride. Products offered include:

  • Plus size dresses
  • Dresses for other members of your wedding party
  • Customization
  • Sample gowns
  • Veils
  • Accessories

Catherine Piscione

5 out of 5
Quality of Service:
  • Responsiveness:
  • Professionalism:
  • Value for Cost:
  • Flexibility:
  • Paula is a master at her craft. From the minute I met Paula she knew exactly what I wanted and how the gown should fall on my body-from design to color. Every fitting was a mastery of art. The details, the work the Paula put into making the dress is beyond words. I was the mother of the groom but I felt like the queen of the ball. Thank you Paula and a big shout out to Susan!!!

    responded with the following comments.

    A 5 star review from a 5 star client!! Thank you Catherine and Louis for your kind words and friendship! Your smiles speak for themselves. We enjoyed designing your one of a kind dress for such an important day. Congratulations on your growing family and best wishes for a happy future together! #VarsalonaExperience

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999, $8,000+

    How do you price dress alterations?

    Flat Fee

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Groomsmen, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Customary Attire, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months

    How often do you receive new bridal gowns?

    Monthly, Seasonally

    What is your return policy?

    Final Sales

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