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Dress & Attire in New York,
(212) 221-5600

About Us

Paula Varsalona provides personalized fashion statements to brides of all body shapes and sizes in New York City. Internationally recognized for designing bridal apparel, Paula Varsalona founded her own bridal fashion house in New York City in 1975. Since then, more than 70,000 brides have worn Varsalona gowns on their big day. Varsalona gowns have also graced the red carpet and made numerous appearances in the media. Paula Varsalona takes prides in her attention to detail, quality and craftsmanship, adorning gowns with distinctive touches, such as hand-rolled organdy flowers, and imported alencon lace.

Products Offered
Paula Varsalona specializes in providing custom bridal gowns for any bride. Products offered include:

  • Plus size dresses
  • Dresses for other members of your wedding party
  • Customization
  • Sample gowns
  • Veils
  • Accessories

Susan Sangillo

5 out of 5
Quality of Service:
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  • Paula and her team of extraordinary professionals created a magnificent piece of art for me to wear to my son's wedding. They applied their creativity and incredible skill to my vision and suffice it to say they exceeded my expectations in every way! Strangers stopped to admire the dress, (not me, LOL) with more than one exclaiming that it was one of the most beautiful dresses they had even seen! I recommend Paula, Susan, Gena and the rest of the amazing Varsalona team wholeheartedly, and without reservation. Susan S

    responded with the following comments.

    Mrs. Sangillo, Thank you for your kind words! Not only was it an honor to design this truly unique gown for your son’s wedding, but it was truly a pleasure getting to know YOU! We are so overjoyed that you embraced the #VarsalonaExperience and look forward to many opportunities for our team to work with you again!! Wishing you and your newly expanded family much love and happiness always! Auguri! Paula & Staff

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999, $8,000+

    How do you price dress alterations?

    Flat Fee

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Groomsmen, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Customary Attire, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months

    How often do you receive new bridal gowns?

    Monthly, Seasonally

    What is your return policy?

    Final Sales

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