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Dress & Attire in New York,
(212) 221-5600

About Us

Paula Varsalona provides personalized fashion statements to brides of all body shapes and sizes in New York City. Internationally recognized for designing bridal apparel, Paula Varsalona founded her own bridal fashion house in New York City in 1975. Since then, more than 70,000 brides have worn Varsalona gowns on their big day. Varsalona gowns have also graced the red carpet and made numerous appearances in the media. Paula Varsalona takes prides in her attention to detail, quality and craftsmanship, adorning gowns with distinctive touches, such as hand-rolled organdy flowers, and imported alencon lace.

Products Offered
Paula Varsalona specializes in providing custom bridal gowns for any bride. Products offered include:

  • Plus size dresses
  • Dresses for other members of your wedding party
  • Customization
  • Sample gowns
  • Veils
  • Accessories

Amanda L.

5 out of 5
Quality of Service:
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  • With so many businesses risking closure I was hesitant to buy a custom made dress at all! I searched online, on foot, and in person...none compared to the service and treatment I received at Paula Varsalona NYC! I was excited to learn this designer was truly unique as she teaches as the Fashion Institute of Technology AND 100% American Made, (everything is handmade in her studio), WOW! The Designer herself, Paula, agreed to meet with me via ZOOM, a service she offered on her website, which by the way was awesome - tons of photos of dresses to look at including her custom design work, check out her CUSTOM TRADITIONS COLLECTION (it really feels like no two gowns are alike, and I LOVED that!) We discussed the process of having a dress custom made to my specifications , we even discussed incorporating elements of my grandmothers dress into my gown, this wasn't a problem at all for Paula, in fact she loved the idea! I came in for an in person consultation, we designed the perfect look for... Read more

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $500 - $999, $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999, $8,000+

    How do you price dress alterations?

    Flat Fee

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Groomsmen, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Customary Attire, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months

    How often do you receive new bridal gowns?

    Monthly, Seasonally

    What is your return policy?

    Final Sales

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