I am Cindy Smith and I am the creator and owner of Personal Types. I was previously a commercial graphic designer for over 16 years. I’ve designed everything from brand identities, style guides, brochures, event stationery, magazine advertisements, billboards, truck wraps, fashion campaigns and the list goes on. Once I got laid off, I came to the realization that having a corporate designer job wasn’t creatively challenging anymore. I spent more time dealing with office politics than actually creating original work. I reached a crossroads in my life as a designer, so instead of searching for the perfect job, I created one for myself and began pursuing my lifelong dream of being an entrepreneur and stationery designer.
During my commercial art days, there are times where I had the chance to create either branding company stationery or event invitations. While I enjoyed designing various projects, I would cherish the time I spent on designing stationery. To me, creating stationery is like giving an introduction to the client’s personal story, which in a way coincides with my design philosophy. I like telling a story within the art rather than just producing just an appealing piece of work. After designing my own wedding invitation, I just knew my future was to start my own stationery business. That's how I created Personal Types.
Personal Types specializes in wedding invitations, save the dates, rsvp, event announcements and custom design services. I aspire to compose a unique modern yet vintage piece. Most importantly, I hope to be able to capture the couple’s special moments through my designs.
If you have any questions or requests, please message me.