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Dress & Attire in Utica,
(586) 566-7800

About Us

Owner Piera Sbrocca has over 27 years of experience in the bridal industry.  We have a boutique style salon that offers a beautiful and fun dress shopping experience.  We offer an exquisite selection of bridal gowns from designers such as Eve of Milady, Amalia Carrara, Alessandra Rinaudo, Pronovias, Justin Alexander, Blush by Hayley Paige, Lillian West, Sincerity and more!  We have something for every member of your bridal party: mother of the bride/groom gowns, bridesmaids dresses, junior bridesmaids, and flowergirl dresses.  We also carry evening gowns and cocktail dresses from top designers such as Jovani, Pronovias, JVN by Jovani, and MacDuggal.


5 out of 5
Quality of Service:
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  • I went with the intentions of just looking for my dress. It was my first time ever trying on dresses and was not expecting much out of the appointment. I was blown away with the help I received! Our consultant was beyond helpful, and kept me at my budget. She got me into a dress I never considered trying on and ended up falling. Love with the second dress I tried on. I would recommend this place any time. I can’t wait to get into my dress again!

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999

    How do you price dress alterations?

    By Piece

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Undergarments, Veils

    What is the average turnaround time for a bridal gown?

    6-8 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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