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Planner in Newton Center, Massachusetts,
(617) 504-6944

About Us

Primavera Dreams is a professional wedding planning company based out of Newton, Massachusetts. It specializes in organizing local weddings in the New England Area, and destination weddings in Italy. At Primavera Dreams, a team of experts makes it their mission to create a spectacular celebration for you and your guests. They ensure that every detail is taken care of so that you can enjoy the planning process, and have a perfect special day!

Luba Gankin is the owner of Primavera Dreams. After spending many years planning local corporate events, concerts and fundraisers, Luba joined the wedding industry in 2015. She loves to travel, speaks four languages, and holds a PhD in Chemistry. Formerly the Program Manager of an international innovation company, Luba now uses her extensive skills at creative problem solving and project management to organize wonderful weddings.
Luba has certifications in International Wedding & Event Planning, Luxury Event & Wedding Planning, and Wedding & Event Design from the Event Leadership Institute. She frequently attends local and international conferences to stay up to date on all of the latest wedding trends, and is a member of various organizations for event industry professionals.
Over the past few years, Primavera Dreams has received a multitude of awards, including The Best of The Knot title for 2019 and 2020, and The WeddingWire Couples’ Choice Award (2018, ‘19, ‘20). Luba is excited to continue expanding Primavera Dreams, and creating memorable events that celebrate everlasting love.

Services Offered
This full-service wedding planner offers customizable packages for Boston and Italy-based weddings. The packages include a complimentary, in-person/Skype/Zoom consultation, as well as unlimited phone and email consultations once booked. The services include:

  • Budget analysis
  • Event design
  • Timelines
  • To-do lists
  • Guestlist
  • Referrals
  • Full planning
  • Partial planning
  • Extra activities planning

For more details, please get in touch!

Alex G.

5 out of 5
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  • Luba is one of the most incredible wedding planners I have ever worked with. She is a fantastic person and a true professional. I would highly recommend hiring Primavera Dreams to help you plan your special day. Do not hesitate to reach out to Luba and her team of experts!

    Frequently Asked Questions about Planner

    What is the starting price for day-of wedding coordination?

    $ 2.00

    What is the starting price for partial wedding planning?

    $ 4,500.00

    What is the starting price for full wedding planning?

    $ 6.00

    Do you offer an hourly rate?


    What is the hourly rate?

    $ 75.00

    What wedding events do you provide services for?

    Ceremony, Reception, Rehearsal Dinner

    What wedding planning services do you offer?

    Budget Analysis, Day-of Coordination, Event Design, Full Planning, Guest List Creation, Partial Planning, Timelines, To-Do Lists, Vendor Referrals

    What weddings do you have experience planning?

    Civil, Cultural, Destination, Elopement, Eco-Friendly, Non-Religious, Religious

    How many planners are on your team?


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