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Dress & Attire in Ames,
(515) 663-2222

About Us

Pure Bridal is a wedding dress boutique located in Ames, Iowa. Working with top designers, the boutique offers a collection of stylish and elegant wedding gowns. Its professional stylists help clients find the right wedding gown that complements them regardless of their body shapes and sizes.

Pure Bridal makes each appointment enjoyable with its cozy but spacious environment. It features multiple dress selections, large mirrors, large fitting rooms, and comfortable seating areas.

Services Offered
Pure Bridal offers a variety of wedding dresses to match different styles, such as black-tie, boho, country, couture, and more. Providing exceptionally designed dresses for brides, bridesmaids, flower girls, and mothers of the bride and groom, Pure Bridal also offers thousands of options for accessories, including jewelry, shoes, veils, garters, belts, crinoline, headdresses, and supportive undergarments.


4.8 out of 5
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  • The staff are sooo friendly. They want to help you find the dress of your dreams and are legitimately invested in their brides. They have plenty of dresses to try on and help you narrow down your selection. I said yes to the dress there and couldn't have been happier!

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    Under $500, $500 - $999, $1,000 - $2,499, $2,500 - $3,999

    Who do you provide services for?

    Bride, Bridesmaids, Flower Girls, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Formal Gowns, Garters, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Undergarments, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months, 6-8 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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