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Jewelry in Racine, Wisconsin,
(262) 884-9474

About Us

Local to Racine, Wisconsin, family-owned and operated jeweler Rasmussen Diamonds specializes in bridal jewelry and accessories. Established in 1900, Rasmussen Diamonds is dedicated to serving both its local and global community, endeavoring to craft and supply products of the finest quality at an affordable cost, while maintaining an environment that values professionalism, integrity, intimacy, attention to detail, and extraordinary customer service.

Services Offered

The professional staff of Rasmussen Diamonds prioritize holistic, comprehensive customer service that cultivates long-lasting, multi-generational bonds. Every consultant is dedicated to educating themselves in every possible facet of the jewelry industry to ensure that clients are receiving the most current, accurate information. Consultants are instructed to speak with clients to educate rather than to sell. Honesty and respect are essential elements of the Rasmussen Diamonds mission. Merchandise pricing is never inflated, and every product in stock is meant to represent the best in quality that Rasmussen Diamonds has to offer. The Rasmussen Diamonds collection includes custom and designer accessories, engagement rings, wedding bands, loose diamonds, and ring settings. Watch repair service and warranties are also available. Flexible to your budget, the jeweler features a wide variety of payment, insurance, and general financing plans. Some of the major services Rasmussen Diamonds offers include:

  • Appraisals
  • Cleanings
  • Engravings
  • Financing
  • Gold buying
  • Repairs
  • Restringing
  • Ring sizing
  • Stone upgrades


Rasmussen Diamonds has served the Racine, Wisconsin community for well over 100 years, and supports more than 50 local charities and organizations. First founded by R.P. Rasmussen in 1900 as Rasmussen Jewelry, the jeweler was originally located at 910 State Street. Rasmussen Diamonds has moved twice since then: first in 1968, and again in 1998, some decades after the Sustachek family had purchased the store from Frank Rasmussen. The jeweler officially changed its name to Rasmussen Diamonds in 1994, and celebrated its centennial in 2000.

Daena Voelz

4.8 out of 5
Quality of Service:
  • Responsiveness:
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  • Rasmussens has been a Racine tradition for a long time. Kathy took care of us from engagement through post wedding jewelry. All of our friends and family will be using them moving forward!!

    responded with the following comments.

    Thank you Daena for your kind words. I am grateful you decided to come to Rasmussen Diamonds for your jewelry needs and I look forward to helping you in the future.

    Frequently Asked Questions about Jewelry

    Which of the following services do you offer?

    Appraisal, Cleaning, Insurance, Payment Plans, Ring Sizing, Stone Upgrades, Warranties

    What kind of jewelry do you offer?

    Custom Accessories, Custom Engagement Rings, Custom Wedding Bands, Designer Accessories, Designer Engagement Rings, Designer Wedding Bands, Loose Diamonds, Ring Setting

    What is your average turnaround time for an engagement ring?

    3-4 weeks

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