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Dress & Attire in Rochester,
(585) 442-7557

About Us

A unique bridal shop featuring beautiful designer gowns
for the bride and her attendents!

Over 25 Years of Bridal Knowledge and Experience
1855 Monroe Avenue at the Brighton Commons


5 out of 5
Quality of Service:
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  • This will forever be my go-to place when looking for specialty dresses/gowns. My first experience here was as a MOH and the customer service and KNOWLEDGE of fashion and good eye for “the right” dress is HERE at Susan Deborah. I felt like a movie star in my first dress from here so I returned for my own bridal gown and I am so glad I did! Owner Chela knows her stuff and stays current with fashion and her staff, Tatiana and Chelsea, are very personable and accommodating. The seamstress, Mervat, WORKS WONDERS and all my attire from here has turned out perfectly. I have become very close with these ladies who have spent hours with me to ensure my bridal gown was PERFECT. I will always give them my business for their advice, customization, amazing customer service, and end result because they sure know what they are doing. Thank you ladies for making my wedding so special and memorable!

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $1,000 - $2,499, $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999

    How do you price dress alterations?

    By Piece

    Who do you provide services for?

    Bride, Bridesmaids, Mother of the Bride, Mother of the Groom

    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Customary Attire, Formal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Undergarments, Veils

    What is the average turnaround time for a bridal gown?

    6-8 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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