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Dress & Attire in San Diego, CA,
(619) 501-1700

About Us

Finding your wedding dress at The White Flower will be a relaxing, enjoyable, and personalized experience. In our intimate shop we provide you, your family, and your friends with an atmosphere that honors the uniqueness and importance of this occasion. Each bridal appointment comes with a private bridal suite, a selection of beverages, and a comfortable lounge for your guests. Our boutique is located in San Diego's Bankers Hill Neighborhood near the beautiful and world famous Balboa Park. The White Flower is proud to be the only San Diego bridal boutique to offer full-service on site alterations for brides. We truly have you taken care of from dress shopping to beautifully walking down the aisle. By appointment only. The White Flower is a service-oriented bridal boutique that offers an exclusive array of international designers including Martina Liana, Marchesa Couture, Marchesa Notte, Netta BenShabu, Kelly Faetanini, and Hayley Paige. The current price range of our gowns is from $3000-$9000. Our bridal alterations typically range from $500 to $800.

Please call us at 619-501-1700 to book an appointment or fill out our appointment request form at


5 out of 5
Quality of Service:
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  • Mary was a dream to work with! So patient and did an amazing job on my wedding dress alterations and bustle! I would recommend coming to Mary to anyone looking for wedding dress alterations ⭐️ She is simply the best!

    Frequently Asked Questions about Dress

    What are your price ranges for full-priced wedding gowns?

    $2,500 - $3,999, $4,000 - $6,499, $6,500 - $7,999, $8,000+

    How do you price dress alterations?

    By Piece

    Who do you provide services for?


    Which of the following services do you provide?

    Alterations, Appointments Only, Cleaning, Full Customization, Preservation, Sample Sales, Trunk Shows

    Which of the following items do you offer?

    Bridal Belts, Bridal Gowns, Hair Accessories, Jewelry, Plus Size Gowns, Sample Gowns, Shoes, Veils

    What is the average turnaround time for a bridal gown?

    Less than 6 months, 6-8 months

    How often do you receive new bridal gowns?


    What is your return policy?

    Final Sales

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