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Jewelry in Sugar Land,
(877) 612-6770

About Us

Whiteflash is a full-scale jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry.  Their exclusive A CUT ABOVE® Hearts and Arrows Diamonds are considered by experts to be among the finest in the world.

The award winning website, described by Kiplinger’s Magazine as the ‘Lord of the Online Rings’ enables shoppers the world over to view, compare and purchase top quality diamonds, designer rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and is the winner of the Better Business Bureau’s Award of Excellence for seven years in a row as one of the best jewelers in Houston.  Local clients can view certified diamonds as well as the collections Tacori, VerragioSimon G.Ritani, Vatche, Mark Schneider, Benchmark Rings and other top jewelry designers in the Sugar Land Town Square Showroom. 

For more information, log onto or call toll free 877-612-6770.

S Desantis

5 out of 5
Quality of Service:
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  • I researched round brilliants for a year before deciding on Whiteflash. It was hard to determine from google websites who was writing biased versus unbiased assessments on where to buy diamond online. It seemed to me options were whiteflash, James Allen, Blue Nile, Brian Gavin and some smaller companies. Each company seems to have their expert selection, optimal cut round brilliants which you pay for. I ordered 2 yellow diamonds from one of the above websites and they were cut like absolute garbage. Not cheap diamonds - but 20-25K cushion cuts. I realized that vendor is not where I want to do business. There was zero personalized customer service. As I happen to live in Houston, I visited whtieflash and got a totally different experience - both by email and by personal visit. They are proud of their in house cuts as they should be. They look similar to Tiffany cut diamonds. All their in house diamonds are vetted. You pay a little premium over the random selection of diamonds from... Read more

    Frequently Asked Questions about Jewelry

    Which of the following services do you offer?

    Cleaning, Payment Plans, Ring Sizing, Shipping, Stone Upgrades, Warranties

    What kind of jewelry do you offer?

    Antique Engagement Rings, Antique Wedding Bands, Custom Engagement Rings, Custom Wedding Bands, Designer Engagement Rings, Designer Wedding Bands

    What is your average turnaround time for an engagement ring?

    1-2 weeks

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